Cloud-Based Phone System refers more specifically to the replacement of conventional business telephone equipment, such as a Private branch exchange (PBX), with third-party VoIP service. It's a new trend in modern enterprise communications allowing users to access the cloud from any device.

It's a phone system that integrates your desk phones, smartphones, and tablets through cloud technologies.

And you are empowered to manage your entire company communications with a web browser and mobile app. It frees businesses from outdated modalities of work and obsolete hardware—giving you voice, fax and text capabilities you can manage and access anywhere you go.

Cloud communications is attractive because the cloud can now become a platform for voice, data and video.

The cloud environment serves as a platform upon which all these modes can seamlessly work as well as integrate. Get a detailed scoop on how Cloud-Based Phone System can revolutionize your business by requesting a FREE Whitepaper now.

Special Report: Is a Cloud-Based Phone System Right for My Business?

The experts will tell you that keeping your network safe from the cyber-wolves howling after your data is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats.

Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to build a secure network from scratch.

Get quick, easy, low-cost solutions to all your network security concerns, including how to use simple, economical techniques to secure your data in this free eBook.

Don't wait until you fall a victim, and they got you shaking in your boots. Request your copy FREE eBook on Network Security For Dummies now!

eBook: Network Security For Dummies (usually $22.99) FREE until January 1st!

Hadoop is an open-source software framework developed by Apache for distributed storage and distributed processing of Big Data on clusters of commodity hardware. It allows for distributed processing of large data sets across multiple computers using simple programming models.

While it can be the key to uncovering profitable insights and answering complex questions, many organizations struggle to store, manage and analyze this valuable resource.

This whitepaper summarizes a webinar in which three SAS experts discuss how Hadoop works and why it's important, how Hadoop can address big data challenges, and how advanced analytics can enhance and streamline Hadoop.

It's pretty easy to become overwhelmed by the growing volume, velocity and variety of big data. So, grab the missing piece to the big data puzzle, by requesting a complimentary FREE Whitepaper on "how to Use Hadoop as a Piece of the Big Data Puzzle" now.

Special Report: How to Use Hadoop as a Piece of the Big Data Puzzle

Microsoft's Bing scored some points in predicting the outcome of several events in 2014, which included FIFA World Cup, US Elections, and the Scottish independence vote, and now has also resorted to its crystal ball to pinpoint what technology to expect in 2015.

Bing predicts, analyses search and social signals, among others to uncover emerging trends that it expects to break in the coming year.

Bing's predictions for technology in 2015 includes: Wearables, Digital Personal Assistants (like Cortana), Home Automation, Virtual Reality and 3D printing.

The predictions consider things like search intent and contextual understanding to distinguish the difference between what is truly a trend versus something that's just a buzz.

Microsoft is harping on earlier successes to pitch itself against Google as the go-to destination for predictive technology. And may perhaps, establish Bing Predicts in the space following more successful outcomes.

Bing Predicts: What Technology to Expect in 2015?

Dragonfly, a code name coined by Symantec, refers to an ongoing cyber-espionage campaign against a range of targets, mainly in the energy sector, which gave attackers the ability to mount sabotage operations against their victims.

The major targets of Dragonfly were energy grid operators, electricity generation firms, petroleum pipeline operators, energy & industrial equipment providers located in the United States, Spain, France, Italy, Germany, Turkey, and Poland.

The attackers managed to compromise a number of strategically important organizations for spying purposes and, if they had used the sabotage capabilities open to them, could have caused damage or disruption to the energy supply in the affected countries.

While, its most ambitious attack campaign saw it compromise a number of industrial control system (ICS) equipment providers, infecting their software with a remote access-type Trojan, resulting the companies to install the malware when downloading software updates for computers running ICS equipment.

Get an inside look into the tools and tactics used by Dragonfly, so as to stay ahead of the risks posed by this widespread cyber-espionage by downloading this exclusive report on Dragonfly Cyber-espionage Attacks Against Energy Suppliers now.

Exclusive Report: Dragonfly Cyber-espionage Attacks Against Energy Suppliers

Symantec Endpoint Protection, developed by Symantec Corporation, is an antivirus and firewall product aimed at centrally managed corporate environments - security for servers and workstations. It incorporates rules-based firewall, as well as an anti-malware technique that Symantec calls "generic exploit blocking".

Generic exploit blocking is a technique that attempts to proactively block malware from exploiting unpatched vulnerabilities.

Symantec Endpoint Protection 12.1 is positioned as a Leader in Gartner's Magic Quadrant and rated highest in its ability to execute. While, Symantec AntiVirus Corporate Edition was the previous offering from Symantec in this market.

Download this FREE whitepaper on "Gartner Magic Quadrant for Endpoint Protection" to learn about the Endpoint Protection landscape, growth drivers and challenges, and where vendors are positioned.

Special Report: Gartner Magic Quadrant for Endpoint Protection

The question of whether to buy software or build it internally to solve business needs is becoming increasingly prevalent in today's world. While building software had always won in this debate in the past, with the introduction of cloud computing, the tables are turning.

As the pace of technology innovation is accelerating at almost exponential rate, making it difficult for the average internal IT groups to cope with the pace of change, they not only have to create the software internally - they must also maintain and struggle to upgrade it indefinitely.

The largest enterprise software companies in the world (IBM, Oracle, SAP, etc.) see their future delivery platform as the cloud, so their customers are rapidly retiring in-house IT environments, dramatically reducing their IT operational costs as well as their historical reliance on internal IT staff for software development and support.

In fact, the Gartner Group sees the public cloud for the hosting of enterprise applications as the fastest growing IT market in the next ten years. Check out this FREE eBook for an easy analysis of when to buy, when to build, and the pros and cons of each.

Special Report: Comparing Off-The-Shelf and Homegrown Software Applications

The Symantec Internet Security Threat Report provides an overview and analysis of the year's global internet security based on data from the Symantec Global Intelligence Network, which Symantec's analysts use to identify, analyze, and provide commentary on emerging trends in the dynamic cyber-threat landscape.

It highlights the 2014 Internet Security landscape: including mobile security, with about 38% of mobile users haven experienced mobile cyber-crime within past 12 months.

Web-based attacks are up 23%, 1 in 8 legitimate websites have a critical vulnerability and 1 in 392 emails contain phishing attacks. While, the overall trends in spam and malware can be characterized by a larger number of more targeted, stealthy and sophisticated attacks.

This report is designed to highlight the key security threat landscape and suggest ways to defend against sophisticated next generation of Internet threats. Request your complimentary FREE whitepaper on "Symantec Internet Security Threat Report" now.

Special Report: Symantec Internet Security Threat Report for 2014

Vulnerability Management for Dummies is aimed at availing you with the facts and shows you how to implement a successful Vulnerability Management program. Whether your network consists of just a handful of computers or thousands of servers distributed around the world.

Especially recommended to network administrators who are responsible for network security within organizations, and those who need to understand how to prevent attacks and eliminate network weaknesses that leave businesses exposed and at risk.

This 5-part ebook will help: Explain the critical need for Vulnerability Management (VM), and outline the various VM Solutions - including the pros & cons.

It includes the award-winning QualysGuard VM solution, and detailed best-practice steps of a successful VM Program. Get all the facts and see how to implement a successful Vulnerability Management Program today by requesting your complimentary FREE eBook now.

eBook: Vulnerability Management for Dummies

Insights for Office is Microsoft's newest enhancement added to Office Online, which includes online versions of Word, PowerPoint, Excel, OneNote, and Outlook, plus access to your calendar, People contacts, and OneDrive cloud storage.

It avails Office users on any modern browser, ability to highlight a word or phrase, right-click it, and search for more information on those specific terms.

Microsoft has provided several options, including copy and paste, and the ability to add a hyperlink. With the new addition, Insights bring up a right-hand sidebar that offer up information from Bing Snapshot, Wikipedia, Image Search on, and more.

Albeit, Insights is still an online-only feature for now, some of its improvements might migrate to Office 365.

Microsoft, however is yet to add it to its Office 365 roadmap, but as the company is poised into positioning all derivative of Office (both, Office Online and Office 365 or its standalone software), may eventually collapse the versions into a unified experience.

Microsoft: Insights for Office gets smarter Context

Linux is an open-source operating system, low-cost and free alternative to Microsoft Windows; with numerous distributions. This ebook, Linux For Dummies 9th Edition covers Ubuntu Linux, Fedora Core Linux, and gOS Linux, and includes them on the DVD.

It's written in easy-to-follow everyday language to get you started by concentrating on two distributions of Linux that beginners love: the Ubuntu LiveCD distribution and the gOS Linux distribution, which comes pre-installed on Everex computers.

If you have ever wanted to migrate to Linux, this ebook is the best way to go, and you want to get a solid foundation in Linux.

Linux allows you to use free software to browse the Web, listen to music, read e-mail, edit photos, and even run Windows in a virtual environment. Get acquainted with the Linux command line by requesting this free eBook today.

eBook: Linux For Dummies (usually $22.99) FREE for a limited time!

Analytical measurement and optimizing for the right engagement metrics is the key to attaining and keeping users. Even while the metrics are available, identifying which are the most important for tracking engagement and most actionable can be tricky.

In this guide, you'll learn how to get started in structuring your analytics and running targeted marketing campaigns in five easy steps.

Also included are the eight engagement metrics you should be measuring for app success, and why they're critical and what insights you gain from them. Along with statistics around user behavior and how it impacts app performance.

And once you learn and apply the 8 key metrics to engaging your app users, you'll start retaining your users by understanding their in-app behavior. Request your complimentary FREE eBook on "8 Critical App Engagement Metrics" now. .

Special Report: 8 Critical App Engagement Metrics

The term "Content Marketing" is the technique of creating relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive customer action. The content can be presented in a variety of formats; including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, and so forth.

SMBs don't have to have an entire content marketing organization (or budget) to be successful in content marketing.

Joe Pulizzi, Author and Founder of Content Marketing Institute and Werner Mansfeld, President of NetLine Corp, discuss realistic and actionable methods for your company to get awareness, consideration and sales leads using marketing content – without the budget or resources of an enterprise-level organization.

Learn from their combined experience how to take advantage of content marketing for your business, no matter the size. Join Joe Pulizzi and Werner Mansfeld by downloading this exclusive webinar series now.

WEBINAR: How Small-to-Medium Businesses Can Join the Content Marketing Revolution

The term "app" is a short form for "application software", a computer program designed to run on smartphones, tablet computers and other mobile devices. It debut could be traced back to 2008, and it's popularity has continued to rise, even as their usage has become increasingly prevalent across mobile phone users.

Some apps are free, while others have price tags, and must be bought from their respective platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to laptops or desktop computers.

Developers are often saddled with the enormous task of getting their newly developed apps to the right segment of users. In this 49-page eBook, we showcase real-life examples of killer app marketing campaigns to get your creative juices flowing. You'll learn what makes each campaign work and how to apply these lessons to your own app strategy.

Find your inspiration by looking at what leaders in the industry have done to drive revenue, engagement, and conversions from their apps.

And in turn, build goal-crushing app marketing campaigns by learning what works: How to use the best marketing ideas of leading apps, checklist of best practices for running campaigns that work, and an introduction to the four pillars of app marketing campaigns. Request your complimentary FREE eBook now.

Special Report: Real-life Examples of Killer App Marketing

Sway is a free way to publish and share content, as a simple content creator for documents that can be shared online. Sway preview debuted in October as the latest free Office app, and is still an invite-only service.

Sway allows you to import images from your PC, Twitter, Facebook, or a variety of other sources, including images from the Creative Commons repository on and use them to illustrate your stories. It equally makes it easy to start building layouts that look professional.

It's intuitive, and keep track of what you’re writing, and will pre-populate relevant images when it's time to look for an image.

There's a critical limitation, however, akin to Microsoft's norm, printing is not enabled for Sway and may limit its effectiveness in some circles.

You can sign up for an invitation at to try out the service before launch date.

Microsoft Sway: Shareable Content Creator of the Future?

Now, picture the usual Christmas holiday's scenario, carol-singing, hot chocolate and ice skating are all things that get us into the spirit of the season. Google is currently planning a new way to deck the halls: with code., a program to inspire millions of girls to try coding, launched by Google earlier in the year is getting the girls to use the introductory programming language, Blockly to animate the lights of the state and trees that will decorate President’s Park, one of America’s 401 national parks and home to the White House, through the holiday season.

Albeit, the tradition of the tree lighting ceremony dates back to 1923 when President Calvin Coolidge lit the first fir tree outside the White House, this is the first year kids from across the country will be in control of the state and territory holiday tree lights.

The lights will debut at the 92nd annual National Christmas Tree Lighting ceremony, which will be live-streamed by the White House today, December 4 and aired on PBS nationwide throughout December in partnership with the National Park Foundation and National Park Service.

Google reimagine the Holidays Made with Code

Cryptography is the most effective way to achieve data security. It's essential to e-commerce activities such as online shopping, stock trading, and banking among others. This eBook discusses specific technologies that incorporate cryptography in their design, such as authentication methods, wireless encryption, e-commerce, and smart cards.

It is based entirely on real-world issues and situations, and the material provides instructions that readers can put to work immediately.

Authored by Chey Cobb, who retired from the NRO, where she held a Top Secret security clearance, instructed employees of the CIA and NSA on computer security and helped develop the computer security policies used by all U.S. intelligence agencies.

Learn everything from the terminology used in the field to specific technologies with the pros and cons by requesting your complimentary FREE eBook on Cryptography For Dummies now.

eBook: Cryptography For Dummies (usually $22.99) FREE for a limited time!

Enterprise mobility is still in its infancy and suffers similar growth problems experienced by app development in the past decade. Businesses are struggling with standards, strategies, architecture, device priorities, and a rapidly evolving landscape of devices and user experience.

Delivering the app is just the start - as mobile apps never stay small, you can call it "the mobile tsunami".

The Mobile platform multiplied by many form factors multiplied by high expectations on pace of change and depth of integration equals an app delivery and management nightmare: iOS, Android, Windows Phone and the Web are just the tip of the iceberg.

And in between, Mobile development skills can be hard to acquire - HTML5, CSS3 and JavaScript are quite difficult standards. Now, Download this FREE eBook to learn how to avoid three years of pain down the Enterprise mobility landscape.

Special Report: Why does IT struggle with Mobility?

Microsoft's shift towards regular yearly major updates for its platforms and services continues, Windows 8.1 was primarily intended to address complaints of Windows 8 users and reviewers on launch. And the new OS received relatively positive reception, with critics praising the expanded functionality available to apps in comparison to 8, OneDrive integration, along with UI tweaks and the expanded tutorials for operating the Windows 8 interface.

The purpose of this guide is to give everyday users a look into the ever-evolving world of Windows and provide a clear understanding of Microsoft’s upgrades to their new OS (Windows 8.1).

Maybe you've just purchased a new computer and found that your Windows Operating System (OS) looks different from the way it used to. Or perhaps you are just curious about the changes to Windows 8.1 and wondering whether you should upgrade your own system, regardless of the reasons, you have come to the right place.

Grab now "Inside Windows 8.1 - Microsoft's Newest Operating System Update - FREE eBook!" for a look into the ever-evolving world of Windows 8.1 for everyday users (Offer Ends 11/24).

Exclusive eBook: Inside Windows 8.1 - Microsoft's Newest Operating System Update

Marketing is like a real-life board game. You could get sent backward, move ahead or lose a turn at any moment. While the project goals and individual tasks may change, the process stays the same - hold a kickoff meeting, develop a plan of attack, assign tasks, and set a completion date. Then, roll the dice and hope for the best result?

In this eBook, you will learn the key strategies to eliminate work chaos, and get the Winning at the Game of Marketing.

Find out how to eliminate marketing work chaos and gain control of the board - no more rolling the dice. It is now a game of chess, where creativity and strategic execution are the keys to winning.

Feeling tired, frustrated, and overwhelmed with work chaos? Then, get your complimentary FREE eBook on  "6 Common Marketing Problems and How to Beat Them" now!

Special Report: 6 Common Marketing Problems and How to Beat Them

The rules of engagement on Facebook apply to your custom apps as well as the third-party apps used for photo and share-to-win contests, trivia, quizzes, polls and more - so you can be in good standing with the service, while making your content more viral and sharable.

This eBook gives you a thorough understanding of Facebook principles and the Terms of Service that apply to content and behavior.

Most especially handy for the seasons marketing promotions: learn the basics plus a few esoteric details you need to know in order to stay in good standing, and equally get the most mileage out of your social campaigns.

Don't wait until the hammer falls on your business apps, or your campaigns are red flagged before requesting your FREE copy on "The Rules of Engagement on Facebook".

Special Report: The Rules of Engagement on Facebook

The Web Marketing For Dummies, 3rd Edition - eBook, offers a broad revision for the content to catch up to the latest tools and trends in web marketing. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engines (SEO), and create effective e-mail campaigns.

The rapidly changing landscape of web marketing requires those in the field to quickly adapt to new technologies as they evolve.

This fun-but-straightforward guide explores trends in SEO techniques, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

It will among other things, avail you social media and mobile marketing insight to create an effective landing page and know how to attract/retain customers.

Get the latest tools and trends in web marketing with this new edition of a bestseller by requesting your complimentary FREE eBook today.

eBook: Web Marketing For Dummies (usually $16.99) FREE for a Limited time!

This handy guide, written by a leading executive coach, shows you how to retool your brain, reclaim your schedule, become a master of each minute, and make yourself more productive.

For anyone who's felt valuable time frittered away in checking emails or answering wrong phone numbers, or listening to a coworker giving you a minute-by-minute account of what transpired the previous night, help is finally here.

Using a method that is intuitive, easy to remember, and simple to use, this eBook will help you transform how you think, what you focus on, and what you do so that you can begin to create tangible results. Full of creative, fun, and proven solutions to the common bugaboos of procrastination, feeling overwhelmed, and a general dissatisfaction with results, Get Productive! offers concrete steps toward rethinking how you work and reworking how you think.

Rewire your brain and overcome the 20 key time drains that diminish productivity. Get Productive! with Boosting Your Productivity And Getting Things Done - eBook FREE until 11/12/14!

Exclusive Offer: Boosting Your Productivity And Getting Things Done - eBook (usually $14.99) FREE for a Limited time!

BYOD (Bring your own device), is a modern enterprise policy of allowing employees to bring personal mobile devices (tablets, smartphones and laptops) to the workplace, and to use those devices to access privileged company information and applications.

The idea was initially rejected due to security concerns but more and more companies are now looking to incorporate BYOD policies, as it empower workers to choose the best device to get their work done.

It's often characterized as a feature of the "consumer enterprise" in which enterprises blend with consumers, rather than the reversal that businesses are the driving force behind consumer technology innovations and trends.

This white paper provides guidance for introducing BYOD to help workers become more mobile and productive while IT adapts to consumerization in a simple, secure and controlled manner. Along with discovering how to select technologies and develop policies for your BYOD program. Request your complimentary free copy today.

Special Report: Best Practices for Making BYOD Simple and Secure

Analytics is simply the discovery of meaningful patterns in data through visualization to communicate insight, relying on the simultaneous application of statistics and research to quantify performance. While, marketers may apply analytics to business data, to describe, predict, and improve business performance - analytics can require extensive computation.

This whitepaper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve performance.

It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you can get started and what kinds of tools you need to develop and execute your plans.

You'll also learn about building an analytical framework for marketing that will help you increase response rates, customer loyalty, and ultimately ROI, by contacting the right customers with highly relevant offers and messages.

And deliver the right message by segmenting customers more effectively and better understanding target populations, with decrease in attrition by accurately predicting customers most likely to leave and developing the right proactive campaigns to retain them.
Learn how to use analytics to make smarter marketing decisions and maximize results by requesting your free copy now!

Special Report: A Marketer's Guide to Analytics

The proliferation of mobile devices has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face more challenges than ever in creating engaging customer experiences.

With the death of organic reach and the new customer data imperative, not only has competition for customer attention increased, but years of innovation have raised their expectations of what those experiences should look like.

This white paper will help you make sense of rapidly evolving customer behaviors, along the changing role of social media, and provide strategies for building engaging and interactive social experiences on the digital properties marketers control.

Download Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative, to learn how you can improve the efficiency and effectiveness of your social marketing strategy.

Special Report: Social Marketing, Redefined – The Death of Organic Reach and the New Customer Data Imperative

The Web is dynamic - right from the kind of code you use to build your website to the aesthetic design you adopt, there's a lot that needs updating from time to time. Keeping a website up to date is an essential part of maintaining its popularity. Not only do you need to ensure that it's always functional, but you need to keep an eye on its level of appeal and ability to attract newcomers.

Right here, we'd consider a few things you can do to keep your site up to date.

Check your SSL certificate

Security is becoming an increasingly important issue for web users. After a number of large scale hacks and leaks in recent months, there's good reason for the average web user to be careful.

SSL certificates are a great way for users to stay safe online and a great way for website owners to prove that their site is safe. By using an SSL checker you can ensure your certificate is up to date and this will help to provide piece of mind for your online visitors.

Use the latest code

As browsers are changing and getting updated, and the languages they read are changing, it equally affects how your website is presented to visitors. It's a good idea to ensure you're using the most up to date codes to ensure that your site displays as good as possible; regardless of what browser your visitors are using.

Keep it mobile-friendly

As smartphones adoption is increasing, also too amount of web traffic coming through mobile devices. The result of this is that there is a greater demand for mobile-friendly web design.

Whether your website design is a dynamic mobile-friendly or you implemented a dedicated mobile version, it's all up to you, but mobile visitors need to be catered for one way or another.

Use fresh content

It's not just functionality that you need to keep an eye on when you're looking to get your website up to date,  fresh content is, of course, hugely important. Fresh content is essential if you're looking to attract regular traffic to your site. It is also needed to lure previous visitors back time and time again.

Coding, Mobile and SSL Check: Tips for keeping a business website up to date

The iPad, a line of tablet computers designed by Apple Inc., was first released on April 3, 2010; while the most recent iPad models, the iPad Air and second generation iPad Mini, were unveiled on October 22, 2013 and subsequently went on sale November 1 and 12, same year respectively.

It combines the best of your favorite gadgets features: iPod touch, MacBook, and e-Reader, into one ultra-modern portable touch device.

The iPad comes handy; for sending e-mail and surfing the web to taking pictures, watching and recording videos, playing games, downloading apps, and so much more. Your e-mail, photos, music, eBooks, and games are just a touch away with iPad.

The fun begins right here with this friendly Dummies guide; Portable Edition - eBook (usually $6.99) FREE for a limited time!

Use this portable guide for getting started on advanced features like: Magic touch — navigate the multitouch screen, use the onscreen keyboard, and e-mail and surf the web with just the touch of a finger. And All those apps — download the latest apps, keep them up to date, and indulge your interests with games, e-books, and more. Request your complimentary free eBook on the iPad for Dummies now.

eBook: iPad For Dummies (usually $6.99) FREE for a limited time!

The methods for generating leads typically fall under the umbrella of marketing, and may include both paid or non-paid sources such as organic search results or referrals from existing customers. SMBs strive to generate "quality" leads which is usually determined by the propensity of the inquirer to take the next purchase actions.

Recent study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation accounting for over 90% of leads.

Act-On delivers the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.

The research factors 4 key action items for marketers and sales teams with intent for success, and paired with lead management to move leads through the purchase channel. Request your complimentary copy on " Lead Generation and Management for SMB Sales and Marketing" for Free now.

Special Report: Lead Generation and Management for SMB Sales and Marketing

Microsoft unveiled its next generation operating system, Windows 10, against the expected numbering continuum - skipping 9 to 10, with supposed integration of the new OS across desktop and mobile platforms, as well as Internet of Things (IoT) devices.

Even as analysts have predicted the future Internet as "an evolving convergent Internet of things and services that is available anywhere, anytime as part of an all-pervasive socioeconomic fabric, made up of converged services, and shared data", Windows 10 represents a whole new generation of technology in that aspect.

Windows 10 will deliver the right experience on the right device at the right time, and it will be the most comprehensive platform ever, stated Terry Myerson, VP of the OS group at Microsoft.

Microsoft's biggest challenge, however is likely to be in developing an entirely converged desktop-to-mobile cum everything-else platform as related to integrating the experience and functionality of applications between desktop and mobile platforms.

The company have planned a converged application platform for developers, across all devices, with a unified application store. But, given the claim that a unified operating system can operate any application across any device; the user experience may be anything but seamless.

For now, what is sure is that Microsoft is keen to create a consistent user experience across every device.

Windows 10 "technical preview" will allow PC users to experiment with new, and carried-over Windows functions, and submit feedback/suggestions before Microsoft commits to a specific release date. You can join the Windows Insider Program to download the Windows 10 Technical Preview and try out features like the new Start menu, multiple desktops, snap enhancements, and others.

Windows 10: Convergence of the Desktop and Mobile platforms

It's no longer enough to think of consumers as online vs. in-store, as the mobile shopper is neither and both of these, and becoming the norm rather than the exception. The trend of shopper's mobile usage in research and buying is exploding.

And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don't. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate.

Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices. Its continuing adoption is driving not just consumer behaviors but also business strategy.

Learn about the top mobile transactional activities and how they’re expected to evolve in the future, along with gaining deeper insight into how to market to developing mobile economies. Download your free copy today.

Special Report: 7 Ways the Mobile Consumer Changes Everything

Shellshock flaw is found in the bash functionality that evaluates specially formatted environment variables passed to it from another environment, and was reported to Red Hat by St├ęphane Chazelas, an Akamai security researcher. The flaw in the Unix Bash shell, leaves Linux systems, Mac OS X, routers, and other devices vulnerable to attack.

The trigger lies in old Shell Shock, and apparently has been lurking in the Bash shell for years.

It allows attackers to run deep-level shell commands after exploiting the flaw, even as certain services and applications allow remote unauthenticated attackers to provide environment variables. An attacker could override or bypass environment restrictions to execute shell commands.

The true danger lies in the fact that a larger chunk of the web-connected devices, servers, and other web-service infrastructures run on Linux distributions equipped with the Bash shell, though many embedded devices don't actually use it. However, its direct impact appears somewhat slim if you apply standard security precautions.

Red Hat has promptly released a patch for its Linux distributions, albeit the patch is incomplete, and vendors like Akamai have issued advice on how to mitigate the problem. Meanwhile, Apple is yet to issue a fix for Mac OS X.

Shellshock flaw hits Mac and Linux Systems

The Social Media Pocket Guide, which includes 15 big media and brand examples can help your team stay up to date on today's social realities. From real-time marketing to social TV and more, the Pocket Guide provides a broad overview of social media's evolution.

It's packed with fresh strategy inspiration from 15 different global brands and media properties, including current themes like pay to play, digital integrations, social TV, and more.

If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you in engaging, bite-sized nuggets. Also, breaking down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing.

Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride.

Find out how today's best social brands are reaching their goals - and you too can. Get the offer now by downloading the Pocket Guide free.

Special Offer: The Social Media Pocket Guide

The Service Worker is an in-browser proxy that gives you the power to script what happened before going to the network, and what happens after you're back from the network. It ensures a website is responsive, that it is always available and speeds up delivery of Web content by reducing the amount of back-and-forth communication between a browser and a server.

It is a generic entry point for event-driven background processing in the Web Platform that is extensible by other specifications. It works through the provision of a browser-based offline processing capacity, allowing a website to store documents, and other resources.

The draft specifying how Service Workers should be implemented in browsers, co-edited by Google Engineer Alex Russell and Jungkee Song of Samsung Electronics, describes a method that enables applications to take advantage of persistent background processing, including hooks to enable bootstrapping of web applications while offline.

A Web page is treated like a desktop application, with a shell stored locally to serve as the initial user interface if a site is offline, then a Service Worker provides the user with cached pages, or other information and functionality to peruse until access is restored.

The service will be coming to Google Chrome later in the year, while Mozilla is also planning to implement Service Workers for Firefox.

Enter Service Workers: No more Offline sites?

Apple's new payment system, Apple Pay, brings Near Field Communications (NFC) - the technology behind swipe-free terminals, allowing instant payment by just tapping the terminal with your credit card instead of swiping and waiting for payment to the mobile device.

NFC is a set of standards for mobile devices to establish radio communication with each other by bringing them into close proximity, usually no more than a few centimeters.

Albeit, NFC isn't a new mobile technology, Apple's Watch, iPhone 6 or 6 Plus brings the secure element and the NFC chipset, as core hardware. And Apple is the first vendor to support this new payment system.

Apple Pay initializes a connection to the payment network or issuing bank associated with your card, which then provides a Device Account Number, known as tokenization.

Tokenization, as a security structure, replaces a sensitive piece of data (credit card number) with a random data that has the same formatting. It is handled by the payment network, which encrypts the credit card number, sends it back for the token, and provides that to the merchant to keep for things like refunds or customer tracking.

Unlike Google Wallet, in which Google stores your card on its own servers and mediates and records all transactions with the payment networks. Apple doesn’t store a user's card locally, neither does it track your transactions, and your privacy is protected.

While, Apple Pay is certainly not the first mobile payment system, Apple is poised to shake things in the mobile payment scene, for some obvious reasons.

Apple Pay: Swipeless Mobile payment using NFC technology

Holistic security is the recognition of the interconnected nature of security requirements, incorporating various aspects of security - notably by distinct and often non-communicating departments like IT security, physical security, and fraud prevention.

While, holistic security architecture can help address emerging security challenges offering the widest attack coverage and shortest time to mitigate, organizations need an integrated detection and mitigation solution.

As DoS/DDoS attacks continue to rise, so does the risk for organizations. This white paper on "Holistic Security Architecture Designed to Fight Emerging Cyber Attacks" will teach you how to protect your organization against all types of availability-based threats.

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Special Report: Holistic Security Architecture Designed to Fight Emerging Cyber Attacks

With more and more African companies taking their business online, the race is now on to conquer new markets - but as only 6% of individual Africans are online, the market within the continent itself is limited. Reaching out to connect with customers globally is the smart strategy for businesses looking to expand and really fulfill their potential. Globally, customers are also willing to pay more and are more willing to make quick decisions. So what do you need to know to reach them?

Understanding global markets

Before you can expect to start selling in a foreign market, you’ll need to understand it first. This means not only studying economic data but also getting a feel for a country culturally. Social media is a great tool for doing this, allowing you to observe the way potential customers in your sector talk to each other regarding purchases. You can also use it to acquire business contacts in the areas where you hope to expand, so that you'll have somebody to go to with your questions. Remember that every national market is different, so take your time in selecting those that are the best fit for your business.

Mobile marketing

One big difference between different international markets is the number of people using mobile devices. As this is a growing trend, it’s really essential to have a mobile-friendly website. This also increases the importance of search engine optimization (SEO), because if you’re not ranked high on
SERP in any given search, mobile users are not going to visit your site.

Social media

Effective use of social media is not only important for reaching a mass audience, it’s also important because of the way it lets you engage directly with prospective customers. This means you can talk to them in the personal, friendly manner of a traditional shopkeeper, not like an aloof and inhuman corporation. Much like the strategy that proved so successful for the Jubilee Alliance in last year’s Kenyan election, this builds loyalty and helps to generate good word of mouth publicity. Social networks like Facebook are the best way to reach customers in most countries, but Twitter too has a good degree of international penetration.

Getting involved

One of the most effective ways to help your business grow internationally is by getting involved in community and social initiatives that raise your personal profile, as well as by engaging with others who will speak well of you and your business as their own careers take off. If you look at the bio of Tunde Folawiyo, for instance, you will see how his work to help build the next generation of young African leaders has helped him to increase his visibility and make an impression on major international players.

Breaking into global markets can be tough if you don’t have the right connections, so make an effort to use social networking personally wherever you can, both internationally and within Africa. As the likes of Bethlehem Tilahun Alemu and Farai Gundan have shown, getting to know the right people can give you the leverage you need to get your business noticed worldwide.

How African entrepreneurs are using the Internet to reach a global audience

Now, If you're not familiar with Snapchat, the notorious photo messaging application, that allow users to take photos and send to friends that self-destruct, ChitChat trails same formula. The formula is effective in that sometimes you won't necessarily want your friends' kitty photos to clog your already limited phone or SD memory.

ChitChat messages are deleted once you've heard them, and listening to messages just requires one quick tap on a friend's profile to access them.

The app works by allowing you to enter your mobile numbers, which acts as an ID, which then looks up your Address Book to connect you with family and friends already on the platform. And you can send messages to multiple contacts at once.

It brings a new perspective to voice messaging by rethinking how we connect individually and as a group.

ChitChat at the moment is available for iOS only, and hopefully, an Android version is not too far away. Meanwhile, iOS users can download ChitChat for free from the iTunes app store.

ChitChat - Short Voice Messages that Self-Destruct?

Enterprise mobility is about more than just Bring Your Own Device (BYOD), it incorporates how to determine the business process aligned to the mobile IT, and how to support mobile workers when they are using these devices in the workplace.

Today's cutting-edge organizations are adopting mobile strategies that balance seamless connections for employees and customers while maintaining a secure, flexible supporting infrastructure.

Even if you can't anticipate all the ways mobility will transform your business, as many mobile workers anticipate ways to use their new devices to improve and streamline work-related processes such as checking email, employers generally understood that mobility may increase productivity.

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Apple has acknowledged that hackers actually broke into accounts of several celebrities to steal personal photos that have been posted online, while blaming the breach on the intruders' ability to figure out passwords, thereby bypassing other safeguards.

The company, however maintains that none of the cases investigated has resulted from any breach in any of its systems including iCloud or Find my iPhone.

The compromise which led to private photos and videos of celebrities, including Jennifer Lawrence and Kate Upton, been released on internet meme site 4chan, has again called to point that not even Apple, with its acclaimed security systems is hack-proof. Apple's iCloud, which is widely used by iPhone and iPad owners to store personal photos, may have thereby suffered a massive security lapse.

In a statement, the company advised users to switch to stronger passwords and enable two-step authentication in the aftermath of the hacking attacks.

HackApp had posted a proof of concept exploit for an iCloud flaw the day before the attack, with the "iBrute" vulnerability flooding the Find My iPhone website, resulting Apple to now lockout its online accounts after five unsuccessful password attempts.

Apple iCloud hack Aftermath

Yahoo User Interface library (YUI) is a JavaScript library, prepackaged with collection of useful features that web programmers can include on their sites for easy graphics, sliders or drag-and-drop actions. But, as large JavaScript is no longer favored by developers and YUI receiving less attention from the community, hence discontinuation of the project became expedient.

Yahoo formally killed YUI last Friday, according to the company blog, while reiterating the mission to continue to deliver the best next-generation presentation technologies with an initial focus on internal developers.

YUI releases will likely be few and far between, and will only contain targeted fixes that are absolutely critical to Yahoo properties, stated Julien Lecomte, engineering director for Yahoo Presentation Technologies.

Yahoo is definitely not killing its Web programming ambitions, and are eager to continue working with the external front-end community to share and learn together.

Web Programming: Yahoo discontinues YUI Project

Backup, as applicable to information technology, refers to the copying and archiving of computer data as a safeguard to be used in restoring the original information in case of any data loss. Its primary purpose is to recover data when lost, be it by accidental data deletion, data corruption or cyber attack.

A recent survey found that 66% of respondents had lost files on their PC, while Data loss has been enlisted as common experience amongst computer users.

Secure Data Recovery

And enterprises are equally experiencing similar problems. Albeit, with so many technologies and security solutions, it's difficult for data managers to know where to begin when it comes to building a safety plan.

Iron Mountain offers guidance in the form of five questions any data management professional must ask before getting a backup security system off the ground. Get a detailed picture of how to begin safeguarding your data against theft and corruption. Download the free white paper on "The Future of Backup as a Data Protection Strategy" today.

Special Report: The Future of Backup as a Data Protection Strategy

Twitter is reported to be working on an e-commerce initiative that will allow users to purchase items direct from a tweet according to sources at Re/code. The initiative which is supposedly powered by Stripe, an online payment service facilitator, integrates a "buy" button into tweets making the social network a ready-made e-commerce hub for users to market their products and services.

The company is set to unveil "buy button" below tweets; and on clicking on the button, users are able to enter in payment and possibly shipping information without leaving Twitter’s platform.

Twitter as a marketplace will give the currently struggling company, a solid revenue stream, leveraging on its massive pool of informed users. Twitter and Stripe representatives, however have declined to comment about the initiative, but strong indications support the report.

Albeit, other web service companies have been leveraging on Twitter for e-commerce, like Amazon which allow users to add items to their Amazon shopping cart by replying to a tweet of a product link with #AmazonCart hashtag, it won't be surprising if Twitter join the bandwagon.

Twitter Marketplace: Get ready to Buy direct from a Tweet!

Enterprise mobility simply put, is the increasing array of mobile devices and related services that enable broad use of mobile computing in a business context. It is increasingly important nowadays following the BYOD enterprise setting, which allow workers bring any smartphone and tablet devices and have support for using the devices in the workplace.

The main challenges of determining the right enterprise mobility strategy for an organization is to relate the available mobile technology to the overall purpose of the work conducted, and how to support mobile workers when they are using these devices in the workplace.

Even as the influx of high capability smartphones and similar handheld computing devices soar, accelerating and transforming the enterprise with mobility remains far fetched.

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Special Report: Enterprise Mobility for Dummies

The African e-commerce landscape is really an interesting one, even as McKinsey, a global consulting company, had recently published a report on the role of Internet in Africa. The company predicted that the e-commerce market in Africa will grow to about $75 billion by 2025.

Analysts pinpointed the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product as main area of challenge for e-commerce business in Africa.

Initially, e-commerce ventures in East Africa used to focus on the affluent and the diaspora customers, with payment by credit cards, mostly in the gifting industry - but, the trend is fast giving way with innovative approach such as payment via mobile money. And lately, payment in e-commerce in Kenya, Tanzania and Uganda are mostly in mobile money, such as M-Pesa, rather than credit cards (which have only 10% penetration in Kenya, for instance).

Trends like "Buy online / Pay offline", for people who need to see the product first before spending their money has given rise to free classified ad spaces, with offers like Post free ads in Tanzania making a success story.

E-commerce as utility providers (electricity, telcos) and government services (taxes, fines, benefits) are equally seizing the mobile money opportunity. And subsequently, making mobile money as a preferred way to pay for goods and services more popular.

African E-commerce: Emerging Trends to Watch in 2014

Smartphones are pretty popular nowadays, so too the risks associated with carrying mobile devices. You may have paid only $150 for your latest smartphone, but if you had to replace that device before you became eligible for a subsidy from your carrier, it could cost you more than $500. That's why it pays to ensure your device is protected against damages.

Exofab team spent hours on the drawing board trying to find the most effective and non-intrusive way to protect a mobile device.

The company prides itself as leading developer & manufacturer of specially designed “guards” for device protection with the use of innovative materials. After trial and error they found that a thin guard made of Smart materials will offer the same level of protection a regular case would.

Perhaps, unsatisfied with how regular mobile phone cases made our most prized possessions look like, "we searched for other alternative ways of protecting them", the company stated.

Exofab is proud to offer innovative products that provide extreme Scratch - Impact - Drop protection without sacrificing safety or appearance. Check out the company's new generation of guards that make fat and bulky mobile phone cases obsolete for iPhone 5 and Samsung Galaxy S5 now.

What you need to Protect your Mobile Devices against damage?

The iconic social network, Pinterest has added a new feature that allow users to send direct messages or pins to one another. The direct messaging makes it easier for users to have a good old fashioned conversation about those Pins that interests them, and also works for group communication.

When organizing a camping trip with friends - you can try sending Pins to the whole gang so as to figure out stuffs like where to go and what to bring along.

Pinterest averages over two million pins every day, now you’ll be able to reply with a direct message or send a Pin back. And the notifications addition helps pull up the conversation when you need a reminder.

The company hopes to help users swap creative ideas and share best discoveries with each other according to the official blog.You can learn more about sending and replying to Pins here.

Pinterest getting Pinteresting with direct Messaging

Microsoft Office 365 is the same Office you already know, but in this case it's powered by the cloud, you can get to your applications and files from virtually anywhere - PC, Mac, and tablets - and they're always up to date. Office 365 makes it easy to more securely share files with co-workers, customers, and partners; while working together on documents that are always current and accessible from virtually anywhere.

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Twitter is a green field for content marketers and social media managers alike, with more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online marketers have an active and informed audience to engage.

Now, what's the best way to engage followers? How often do I need to tweet or reply to stay relevant? What's the best way to leverage my brand's Twitter account?

The answers lies in a few key metrics that you should be using to gauge your performance, all accessible through the Simply Measured Twitter Account Report. The different Twitter metrics are measurable through the Simply Measured Engagement Megaphone, and there are several specific ways to use them to create actionable Twitter tactics.

Learn about the tools to do the analysis and reporting yourself in this definitive report on "The Complete Guide to Twitter Analytics" by downloading free now.

Special Report: The Complete Guide to Twitter Analytics