Opera Software has launched a new platform for Small and Medium Enterprises (SMEs), Oleads that will help them to leverage on web presence to increase awareness about their business and ramp up sales.
While Opera OLeads brings unique tools to SMEs to maximize their online presence for rapid digital transformation and to scale their business, as most SME operates offline business models. With Opera OLeads, Nigerian SMEs can easily create mobile websites and landing pages for marketing campaigns, which integrates seamlessly with their contextual advertising platform.
OLeads does not require programming or design skills, and the user-friendly interface allows just any business owner to create website from scratch, with the large number of free templates, and drag and drop components that even non-techies can use to create website in less than five minutes.
SMEs can also choose from a wide variety of custom-made website templates to personalize their website according to the individual needs and goals of their business. The easy drag and drop text inputs, images and call-to-action modules, means that SMEs can have their business running in minutes, and they are able to manage the data generated from their website.
The platform which made debut in September 2019, now has about 3,000 Nigerian businesses onboard in just one month. This milestone by OLeads is an indication of Opera's strong position in the Nigerian advertising market as a hugely trusted platform that has won the heart of its users in a relatively short period of time.
Opera's ambitions for accelerating the digital transformation of African is insatiable, with a user base of nearly 120 million African users out of its global user base of 350 million. This stats include those using the popular Opera Mini and Opera browsers, and also the standalone news application, Opera News.
The company's new growth plans for Africa includes the expansion of its product portfolio beyond mobile apps and the introduction of new innovative online marketing services such as Opera Ads and OList.