And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don't. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate.
Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices. Its continuing adoption is driving not just consumer behaviors but also business strategy.
Learn about the top mobile transactional activities and how they’re expected to evolve in the future, along with gaining deeper insight into how to market to developing mobile economies. Download your free copy today.