Google hurriedly introduced business/brand pages feature into its latest social networking platform Google Plus (Google+) on Monday, to serve the equivalent of the ever popular Facebook Pages. It intends to serve as a means of promoting businesses and brands, whereas such feat is only attainable with great pool of users on hand.

Google failed to consider the fact that the new platform is seriously begging for more user engaging functionality, as has been proven that availability of such functions keep users coming, rather than the platform itself or the brand behind it.

The geek world unanimously supported the Google social platform debut, making up the pool of early reviewers, driven by the open source connection. But, subsequently, those that remained failed to find a really convincing feature to stick, likewise those referred by them.

Without doubts, Google is never in want of highly talented developers to spearhead the needed app push to enhance the user friendliness and functionality of Google Plus. So, what had gone wrong?

Google must first feast users with credible functional reason to stick or equal the ace social network, Facebook, cos surpassing it seems highly illusive, before businesses will find reasons to join the party. Definitely, users must be paid their due, that Google Plus may not end up in the "Buzz Fate."

Google+ Pages: Good Step, Wrong Timing

The Tuesday New Game Conference may well be described as a marriage of convenience between the two internet technology super-powers, as Google and Microsoft spearheaded its sponsorship. The two-day event which took place in San Francisco at the Yerba Buena Center for Arts focused on exploring the fundamental skills in creating cutting edge HTML5 games.

The emerging web standard, HTML5, has enjoyed tremendous support and perhaps the open web ecosystem has contributed to the overall success.

The technology vendors Mozilla and Google had always advocated the web in preference to native app development, with Google working through its Chrome Web Store and also its Native Client Project to making web-based gaming experience a better one. While Mozilla, on the other hand, had been pushing for APIs to support browser based games.

According to a notable remark at the conference, about 50% of installed browsers are able to play the HTML5 version of Angry Birds.

However, the extensive cutting-edge coding required in HTML5 execution remains an impediment to a broader adoption of the technology. And with the flood of new tools coming, the next version of WebGL specification, which allows JavaScript code to access a graphic processing unit, are all in the effort to break entry barriers.

The less vantage position of the emerging standard stems from the fact that it can reach only a small segment of the technology world, given that the old conventional technologies still hold sway on major devices. But, that not withstanding, the future is indeed open web standard.

HTML5: Online Game Development