Earlier in a review, we pitched Bing.com ahead of Google for accurate information in search results, and that's back in January 2016, but come 2018 it seems Bing is getting it all wrong. So what has Microsoft done to its search engine to have resulted these disparate results, that even in areas it has performed remarkably well, that it is now found wanting in accurate local information.
While local search is an interesting area where the search technology must come to bear to be truly relevant, we repeated the minor comparison search with the long-tail keyword for "transfer a domain name to google domains in Nigeria", of which Bing returned the most relevant result in 2016 ahead of Google, but alas Bing results is hugely irrelevant to the search query.
Both Google and Bing are touting of better intelligence of their algorithms, but Google search engine pulls far ahead in this regard, as Bing continues to follow far behind it.
Albeit, Bing had recently improved on natural language search capabilities, which has positively impacted hotel booking online, making available third-party information right on SERP, but its travel search generally seems to lack sufficient data.
Google’s flight portal offers better alternative, and its fully able to provide a ample information on travel related searches, though Bing does quite well in certain flight search recommendations; the best result for a given set of criteria such as searching for flights to New York City simply goes to Google.
Again, in the area of personalized search results, given a user is signed in to the two accounts when conducting a search, Google gives the best search results when searching for branded terminologies and Bing can be found wanting in this regard too.
Bing can be liken to an encyclopedia, with static results and more of responding to the question by further recommendation of related information. Google, On the other hand, goes far ahead, as it provides more accurate results and also giving further richer data through the sidebar area of the main search results.
Microsoft clearly have an uphill task in repositioning its search engine to better compete with Google, as Bing’s success can only be achievable when the web users are duly satisfied by the results of their searches.