Opera Software has hopped unto the browser tracking protection bandwagon with Opera 64 bringing the open-source EasyPrivacy Tracking Protection support to bolster privacy.
While EasyPrivacy is an open-source and optional supplementary filter list that removes all forms of tracking from the Web, including bugs, tracking cookies/scripts and data collectors, thereby ensuring better protection for users information, and bolster online privacy.
The growing issue of privacy violations with latest web tracking technologies evading browser privacy add-on has been rampant, which tracking is especially useful for ads targeting campaigns despite that it invade users privacy.
Opera's tracking protection system powered by EasyPrivacy Tracking Protection, is comparable to a similarly-named ad blocking list that support AdBlock and AdBlock Plus extensions, though the new tracking protection employed by Opera will emphasize more on the performance rather than just privacy.
The Opera browser is known for its speed, so any component that will undermine that fastness isn't going to be supported, hence Opera 64 is more private and at the same time more faster, which the company touted as helping users save a lot of time simply by switching on the tracker blocker.
Albeit, that's truly a general reality for all such browsers with ad blocker, as using an advertisement filter or blocker usually ensures speed bolster by not downloading the chunk of ads content, such as images or other components of the display advertisements.
Opera Software claims the speed gain for Opera 64 is up to 23% - and coupled with Opera's built-in ad blocker, which feature also improves on the users' privacy.