Messaging System: What's Google's position on Rich Communication Services (RCS)?

Rich Communications Services (RCS), is essentially an upgrade to SMS and MMS, as a robust messaging standard to bring features found in third-party services like WhatsApp, and others to general text messaging, such as real-time typing and read notifications, location sharing, and emoticons.

It is a GSMA program for the creation of inter-operator communication services based on IP Multimedia Subsystem.

Initially formed by a group of leading industry players in 2007, the Rich Communication Suite (RCS) was officially adopted by GSMA in 2008 and an Steering Committee was established.

And while at the ongoing Mobile World Congress (MWC 2016) festivities, the GSMA announced it’s partnership with Google and 15 global carriers to push the adoption of Rich Communication Services (RCS).

Google is honing on it's acquisition of Jibe, a carrier-based messaging platform, to build a dedicated RCS client that would enable carriers to tap into Jibe to deliver RCS, or possibly build their own infrastructure.

Albeit, RCS’s capabilities expand beyond just messaging, as the standard could work with contacts app, for instance, so you can see who else in your phonebook got support for the technology.

The new RCS technology is exciting because it bring the capabilities of smart messaging system like Apple's iMessage to basic SMS regardless of device.

Meanwhile, there’s nothing stopping Apple from making its iMessage app compatible with RCS, so that iPhone-freaks could be able to see when their friends are typing as well.
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