Twitter Marketplace: Get ready to Buy direct from a Tweet!

Twitter is reported to be working on an e-commerce initiative that will allow users to purchase items direct from a tweet according to sources at Re/code. The initiative which is supposedly powered by Stripe, an online payment service facilitator, integrates a "buy" button into tweets making the social network a ready-made e-commerce hub for users to market their products and services.

The company is set to unveil "buy button" below tweets; and on clicking on the button, users are able to enter in payment and possibly shipping information without leaving Twitter’s platform.

Twitter as a marketplace will give the currently struggling company, a solid revenue stream, leveraging on its massive pool of informed users. Twitter and Stripe representatives, however have declined to comment about the initiative, but strong indications support the report.

Albeit, other web service companies have been leveraging on Twitter for e-commerce, like Amazon which allow users to add items to their Amazon shopping cart by replying to a tweet of a product link with #AmazonCart hashtag, it won't be surprising if Twitter join the bandwagon.
Next Post »