Looking through your old contents, emails and invoices, you’ll find several clients that you haven’t spoken with in months, or even possibly years. Now check up on them with the right intentions. It doesn’t always have to be a message, you could also just leave a comment or something along those lines to something they’ve recently posted.
And that's the starting line on low-cost ways to increase your company's revenue, as compiled by the team at Dreamer Solutions, with the full list as follows:
Open the door for conversation with old client
Ask old clients how they feel about the work you did for them in the past, now that they’ve been given a longer time to rethink. And share with them a content piece relating to your industry, bonus points if it’s something you made. Ask them to subscribe and/or follow you if they don’t already, doesn’t matter if it’s social media or an email list, they will be seeing you more often. It’s easy to tell if you’re being genuine, so don’t ask about his new grandson if you truly don’t care.
Email list
Start by collecting emails if you aren’t already. Ask people to join your mailing list, friends, family, or past clients. Host a giveaway to collect emails. Offer a 10% discount to whoever places an order and is on your email list. Remember it’s not just a portal for you to throw offers at. If you’re in the real estate industry, write an informative piece of things a person should always look for before moving into a home. The possibilities are endless. If you don’t position yourself as a position of authority in your industry, why would they go to your business versus someone proving they have skin in the game.
Steady content strategy that stands you apart
Develop a content strategy that suits your business. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A client once told me,You don’t NEED to hire anyone for good content. Just thoroughly think it out and dedicate a few hours whenever you can to developing a content schedule. This doesn’t translate to flooding the timeline to magically save your bad week. For example, if you’re a fitness brand you could post three times as week: like Monday, Wednesday, Friday. Another could be sharing one of your favorite workout routines, two could be lifestyle type photos of people praising the routine. You can then later expand on that through an email to your subscribers or a blog post.
Mobile optimization
According to Google studies, many web pages on average take 15 seconds to load. That’s far too slow when you consider these same studies show that 53% of mobile site visitors leave a page that takes longer than three seconds to load. You can easily make a lot of the important changes yourself. Compress that big logo you have at the top, that could shave off a few seconds just by itself. Look at the actual code of the page. If some of it looks useless, delete it & preview the changes. If nothing changed, keep it deleted. Any images on the webpages, make sure they are compressed in general and the right dimensions for where it will be served.
Create quality contents
Sticking to original contents is arguably still the best way to rank on search engines. Practically any of those contents you send out to your email list are fair game to be a grande content piece on it’s own, if the content is informative and well thought out enough. Ideally you’d want the words out, not necessarily just an article on your website, however that would be the perfect place to start. Pitch the piece to your local newspaper, favorite blog, news station, magazine you read in the dentists office pertaining to your industry, anything. Research the keywords hashtags in your industry, use them multiple times in your writing so if it does make it to an online medium, anyone searching those keywords or hashtags has a higher chance of finding you.
In conclusion, content remains king and keeping relations with old and new clients doesn’t have to be all that difficult.
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