Mozilla has entered into a partnership with Scroll, a premium news service startup that charges monthly subscription for ad-free news from select publishers, in its bid to try and separate web contents from advertisements.
While Scroll's model is still in the works, which when officially launched will charge subscribers a flat monthly fee for access to ad-free news from a variety of notable publishers, with the promise of delivering better returns than what the publishers get from conventional on-page ads.
The collaboration with the Firefox browser maker is yet another revenue exploration model for Scroll, with the separation of online advertising from Web content giving more exposure to the nearly 30 media companies who have shown interest in the deal.
Scroll is currently funded by top media organizations which include, the New York Times and some venture capitalists, with the goal of building a web where users satisfaction is first priority without compromising on revenue.
It has proposed a $5 monthly subscription which give users access to premium ad-free content on anything not behind a publication-specific paywall.
Mozilla have from inception advocated for an internet that puts users first, and also leading the effort to better the users experience on the web, with issues such as tracking and data privacy on the front burner.