Snapchat app’s Discover section to let users buy merchandise

Snap, the Snapchat company has launched an in-app eCommerce platform for brands, Snap Store, which is now live in the Snapchat app’s Discover section.

While Snapchat has been grappling with revenue issues lately, still this isn’t quite a serious monetization scheme, as it's aimed at the community, and to help them drive brand loyalty, according to the company. Albeit, Snapchat merchandises like a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt earns Snap some free marketing as people wear the gear.



And Snapchat users can scan the Snap Code with the camera to open the store to buy exclusive items that will only be available for a limited time.

The Snap in-app merchandise could be a potential revenue system for the company to explore, through developing a revenue stream around charging brands a cut of what they sell on Snapchat or getting them to buy ads promoting their stores.

For now, Snap is running its own sales off the third-party manufactured merchandise, and perhaps it curled everything off of Amazon.

But with the next product drop which is expected to happen around first week of February, Snapchat may be poise to attract top brands who aims to reach the growing millennial audience in a way that makes shopping part of the seamless social experience.
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