Online Privacy: Whither "Do Not Track" is Dead?

It's no secret that most popular websites have been circumventing users privacy settings by deliberately restoring previously deleted HTTP cookies using local storage outside the control of the browser. With Yahoo in 2013 openly admitting that it will no longer honor "Do Not Track" requests made by a user's browser.

And just recently, Twitter announced an update to its privacy policy, making it clear that it is no longer supporting Do Not Track, which users could enable in most browsers to stop advertisers from tracking their browsing history.

While every major ad-serving digital platforms are opting to ignore Do Not Track requests, citing the fact that an industry-standard approach to Do Not Track did not exist.

Albeit, the privacy icon "Do Not Track" has been slated to become an official recommendation by the World Wide Web Consortium (W3C) starting August 2017.

The argument in favor of web tracking had always been to further improve and personalize web services, and to connect users with the contents they care more about. And the way you get connected to such personalized experience is by allowing web companies to share more information with advertisers about you and your browsing habits.

Twitter's privacy policy changes don't take effect until next month but you can opt out now using the Twitter app or website.

And the company still offers options for people to disable ads targeting based on information collected off Twitter. Simply go to settings menu, select “Privacy and Safety,” then “Personalization and data,” and then toggle off “Personalize ads.”
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