Virtual Assistant Wars: Is Apple working on Upgrade to Siri?

Siri, which debuted on the iPhone 4S, was first announced in June 2012 at Apple’s Worldwide Developers Conference (WWDC) event in San Francisco, as an intelligent virtual assistant and knowledge navigator, incorporated into iOS, watchOS, and tvOS operating systems.

Apple's Siri marked the beginning of mobile virtual assistants, with iOS users inadvertently in love with it, but Siri is far from been perfect.

The voice-based assistant, Siri has encountered many complaints from users, with some even worrying about a tough time ahead as Google’s artificial intelligence, and Microsoft's Cortana is presenting potential threat to the service.

Google's AI assistant, dubbed Google Now, is a bit more personal, as it could read your Gmail to give you information before you search for it, including flight information, upcoming dates for bills and much more.

And Microsoft's Cortana, launched in 2014 is available on more platforms than Siri or Google Now. As it works on Windows 8.1, Windows 10, Windows 10 Mobile, Xbox One, iOS and Android.

However, it turns out that Apple is working on an advanced AI upgrade to Siri, which could be unveiled in the very near future.

Apple acquired UK-based voice processing startup VocalIQ last year, and will be integrating the advances made by the company on natural language queries and machine learning into Siri.

While unconfirmed report has it that Apple’s highly secretive AI research and development plans suggest that Siri APIs will be open to third-party developers and it was put forward that a Siri-based competitor for Amazon Echo will be unveiled at the Apple WWDC 2016.
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