With the acquisition, Brave is developing a privacy-focused alternative search engine to Google that promises above all things to never profile users activities. Brave refers to its upcoming search engine as an antidote to “Big Tech,” and the need to harvest users search history to serve targeted ads and recommendations.
Interestingly, Brave will also be bringing a combination of privacy-focused browser and search engine, which is perhaps what made Google successful, given the heavy adoption of its chrome browser.
What Brave Search is bringing to the table?
The open search engine, Tailcat will become the foundation of Brave Search, with Brave Search and the Brave browser constituting the industry’s first true independent, privacy-focused alternative to Google and Chrome, which rely heavily on tracking its users across all websites.
As Brave browser offers the stringent privacy protections to users, even so is the Brave Search being developed according to the same principles, as follows:
- Brave Search offers Choice: Providing options for ad-free paid search and ad-supported search.
- Brave Search is Independent: Relies on anonymized contributions from the community to improve and refine its Search.
- Brave Search is User-first: Meaning that Brave serves the user first, not the ad and data industries.
- Brave Search is Private: it doesn't track or profile users.
Brave Search comes as part of the family of privacy-preserving Brave products, even as consumers are increasingly shifting to user-first alternatives. Brave browser, as a result, recorded an unprecedented growth in 2021, reaching more than 25 million monthly active users, lending to the fact that privacy is now becoming mainstream.
Does Brave search stand any chance with Google's strangle-hold on search?
Brave has grown its browser market share significantly over the past year, from about 11 million monthly active users to over 25 million. Therefore, it is expected that even greater demand for Brave in 2021 will spur the adoption of their search service, as more and more users demand real privacy solutions to escape the Big Tech’s invasive practices.
As a case in point, DuckDuckGo, another privacy-focused search engine has been growing steadily since it was launched in 2008, and has even scaled its efforts to capitalize on growing international reach for its pro-privacy products, which Google has recently recognized the importance of offering a private search option, by adding DuckDuckGo in the available search engines on Chrome for over 59 countries.