Google had always been a staunch supporter on improving the speed of websites, with such technologies as Service Workers, of which the company was a party in the draft specifying how Service Workers should be implemented in browsers.
While the proposal for Service Workers is to serve as in-browser proxy that gives the power to script what happened on the browser before going to the network, and from the network, to ensure sites are responsive and always available, it helps to speed up delivery of Web content by reducing the back-and-forth communication between browser and a server.
Now, Google is looking on badging intended to identify sites that are coded in ways that make them slow, through the historic load latency. Further more, it may expand this to include identifying a page that is likely to be slow for users based on device and network conditions.
Even as speed had been one of Chrome browser’s core principles, Google has constantly worked to better users experience as they browse the web. And in a bid to make the web work better and to help users understand sites that are likely to load slowly, it has undertaken to implement the badge while already rewarding websites delivering fast experiences with higher rankings.
Google will look at a number of Chrome interfaces, including loading or splash screen, the context-menu for links and also loading progress bar. The context-menu for links could enable more insight into the typical site speeds so users are aware before navigating it.
But before it takes off with the badging, Google promises to publish updates on the plan as it approaches the release, albeit you don’t have to wait to optimize your site. It points to a number of resources, including PageSpeed Insights, and Lighthouse, a lab tool that have been made available for learning what your site's opportunities are and options available for improving the speed of your site.