YouTube Stories, first announced in November 2017, aims to bring more engagement to the community and for creators to show behind-the-scenes activities, or tease upcoming productions to their fans.
The Stories feature is available to creators with 10,000 or more subscribers, and restricted to the mobile app, while both subscribers and non-subscribers will be able to follow the Stories which lasts for only seven days from the YouTube’s “Up Next” sidebar.
It can also include filters, stickers, music and text, much like what is obtainable with Instagram's Stories and other such related service formats.
YouTube Stories will allow fans to comment, as well as to react to the comments with emojis: thumbs up, thumbs down or a heart and it will feature the same moderation tools as video uploads on the platform.
YouTube extended the rollout to more creators as requested on feedback from the community, and as the product is built specifically for the creators, it behoves them to make it as popular as Instagram’s own feature in the next couple of years.