Microsoft has launched an analytics product, Clarity that aims to empower website owners by the visualizing at scale, the user behavior to make data driven decisions on improvements to optimize conversion, engagement and retention.
The Clarity A/B experimentation will allow web developers to see exactly when their key metrics are improving, thus eliminating the possible drawback with other such analytics product, which is the lack of visibility on what caused the metrics to move in any instance.
While Google's A/B testing tool, Optimize 360 which made debut in 2017, includes a free version, Google Optimize; but Optimizely, the other popular web analytics service, had discontinued same on its own offerings earlier in the year.
The Clarity service is perhaps a good alternative to Google Optimize, albeit the pricing is what will eventually determine if it will be worth the trying, but for now, the company has not provided a timeline for when it will be out of beta.
It works with any HTML webpage (desktop or mobile), but you are required to add a small piece of JavaScript to the website, after which you've created a project, you will then be added to the waitlist. Once you are approved, you can then get the JavaScript code to use the Clarity dashboard to replay user sessions.
Clarity is currently compatible with the most common two and three letter top level domains (such as .com, .edu, .au, .uk, etc); but Microsoft is working on adding support for more general top level domains.
The team has also open sourced the JavaScript library, with the instructions to help understand user behavior from websites on GitHub, which makes the project a continuous development.
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