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While Google implemented blockade on its browser, Chrome to target ads determined as obnoxious by the Coalition for Better Ads (CBA), and to expunge only those advertisements, with Chrome 71 which is due for release in December, it will go even a step further in targeting what it calls 'abusive experience' websites for total ad blockade.

The new set of protection against “abusive experiences” include sites designed to intentionally mislead and trick users into clicking actions, like pop-ups and new window requests from sites with certain camouflage like redirecting pages.

These abusive experiences were not formerly blocked by Chrome, and nearly all tend to trick users into clicking by pretending to be a system warning or “close” buttons that don't actually close the supposed ads.

Further more, most of these sites with abusive ad experiences are used by scammers and phishing schemes to steal personal information from unsuspecting users.

Starting with Chrome 71, Google will remove all ads on sites with persistent abusive experiences, while webmasters have been availed with the Abusive Experiences Report in Google Search Console to see if their site contain any of the abusive experiences that's needed to be corrected or removed.

The site owners will be given a 30 day window to fix any of such experiences flagged in the Report before the actual removal of ads on the browser.

Google hopes to protect the users who are often faced with crafty websites with dubious codes, and the strong protections are to ensure they can interact with their destination website without any abuse in between.

Chrome 71 will target websites with 'abusive experiences' for total Ad blockade



While Google implemented blockade on its browser, Chrome to target ads determined as obnoxious by the Coalition for Better Ads (CBA), and to expunge only those advertisements, with Chrome 71 which is due for release in December, it will go even a step further in targeting what it calls 'abusive experience' websites for total ad blockade.

The new set of protection against “abusive experiences” include sites designed to intentionally mislead and trick users into clicking actions, like pop-ups and new window requests from sites with certain camouflage like redirecting pages.

These abusive experiences were not formerly blocked by Chrome, and nearly all tend to trick users into clicking by pretending to be a system warning or “close” buttons that don't actually close the supposed ads.

Further more, most of these sites with abusive ad experiences are used by scammers and phishing schemes to steal personal information from unsuspecting users.

Starting with Chrome 71, Google will remove all ads on sites with persistent abusive experiences, while webmasters have been availed with the Abusive Experiences Report in Google Search Console to see if their site contain any of the abusive experiences that's needed to be corrected or removed.

The site owners will be given a 30 day window to fix any of such experiences flagged in the Report before the actual removal of ads on the browser.

Google hopes to protect the users who are often faced with crafty websites with dubious codes, and the strong protections are to ensure they can interact with their destination website without any abuse in between.
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