The search giant, Google is exploring the use of structured data to provide valuable context for the innumerable information updates, making it easier to discover and surface it in an easy to understand format on Search Engine Results Pages (SERP).
Google hopes to partner with News organizations with record numbers of data journalists working around it, and to support the data journalists through its News Initiative in effort to make data easier to discover.
According to the company, data journalism can take many forms, and it’s not always clear from the headline that there is potentially useful data within any document or story. As the way data is currently presented doesn't make it easy for Googlebot to detect and understand tables of data to surface the most relevant results.
It is really interesting to note that this is perhaps the first time Google is making a concerted effort to bring journalistic touch into its projects.
The company claims to have identified an opportunity to improve how tabular data appears in Search results and intends to make it easier for people to find the information they’re looking for on Google.
It therefore urge all news organizations that publish data in the form of tables to add the additional structured data to make the dataset parts of the page easier to identify for use in relevant Search features.
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