Apple at its Worldwide Developers Conference (WWDC 2018), said it would implement new privacy features to block major web-tracking systems, which most users may not be aware that they are following them, from tracking their browsing habits on Safari browser.

The privacy tools will make it more difficult for web trackers to identify and track users on Safari web browser, thus prevent them from following your browsing sessions.

While many popular websites were circumventing users privacy settings by deliberately restoring previously deleted HTTP cookies using local storage outside the control of the browser; which emphasizes the porousness of most browsers privacy settings, allowing persistent tracking, even when you're using private browsing mode.

Apple stance for privacy is so serious that the company doesn't even trust its app developers to get things right, which is more reason it requires that iPhone users should grant them permission before they can access their location information.

Its browser, Safari was the first to block Flash by default, as series of security breaches were tied to the technology, and Apple had also rejected the ad industry's plea to sidetrack its "intelligent tracking prevention" system on iOS devices.

Albeit, web cookies make online shopping easier, which is one good thing it can do, by allowing shoppers to get to see more of the items they really care about, which eliminates the searching for such items.

But, Apple doesn't seem to fancy the cookie tales, as it takes privacy "extremely seriously" and these cookies are way against users privacy.

That's why it's coming up with a better way to give users more control, Apple update in Fall will prevent collection of users data until they interact with third party's widget, by clicking on the Like button, after asking whether they're comfortable sharing information with the third party.

How Apple's new privacy features will help prevent web tracking



Apple at its Worldwide Developers Conference (WWDC 2018), said it would implement new privacy features to block major web-tracking systems, which most users may not be aware that they are following them, from tracking their browsing habits on Safari browser.

The privacy tools will make it more difficult for web trackers to identify and track users on Safari web browser, thus prevent them from following your browsing sessions.

While many popular websites were circumventing users privacy settings by deliberately restoring previously deleted HTTP cookies using local storage outside the control of the browser; which emphasizes the porousness of most browsers privacy settings, allowing persistent tracking, even when you're using private browsing mode.

Apple stance for privacy is so serious that the company doesn't even trust its app developers to get things right, which is more reason it requires that iPhone users should grant them permission before they can access their location information.

Its browser, Safari was the first to block Flash by default, as series of security breaches were tied to the technology, and Apple had also rejected the ad industry's plea to sidetrack its "intelligent tracking prevention" system on iOS devices.

Albeit, web cookies make online shopping easier, which is one good thing it can do, by allowing shoppers to get to see more of the items they really care about, which eliminates the searching for such items.

But, Apple doesn't seem to fancy the cookie tales, as it takes privacy "extremely seriously" and these cookies are way against users privacy.

That's why it's coming up with a better way to give users more control, Apple update in Fall will prevent collection of users data until they interact with third party's widget, by clicking on the Like button, after asking whether they're comfortable sharing information with the third party.

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