YouTube thinks Mobile TV is still Cool

YouTube has launched a bundle of live online channels, and it's betting young viewers prefer real TV on mobile. With YouTube TV offering a slim bundle of over 49 live TV networks for only $35 a month, starting in Los Angeles, New York, Chicago, Philadelphia and the San Francisco.

The company is wooing users by offering a 30-day free trial on the service, with a free Google Chromecast streaming device, worth $35, after initial payment.

YouTube TV brings Google to the already crowded market for digital live TV, up against AT&T's DirecTV Now and Sling TV, and in direct competition with traditional pay-TV providers like Comcast and Charter.

YouTube is gunning on its massive free video-clip portal which has dominated mobile streaming and its popularity with younger viewers to breakthrough into live TV success. Even as YouTube TV undercuts a comparable plan from Sling TV and PlayStation Vue's cheapest plan, priced at $40.

While Mobile remains a growing front for media contents, over 70 per cent of live TV viewing still occurs on the big screen, with mobile and tablet occupying only about 17 per cent.

Albeit, YouTube's point is to target millennials, according to YouTube's vice president of content partnerships, Kelly Merryman who tagged it a re-imagined television experience for the next generation.

YouTube TV is also available on laptop and desktop computers, with a live TV app designed for phones and other mobile devices, with personalized search and recommendations.

Unfortunately, however, YouTube TV doesn't yet support other streaming devices like Roku or Amazon Fire TV, even though these products are more popular than Chromecast.
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