Google has announced a multi-year initiative to setup Privacy Sandbox on Android, with more private advertising solutions. These solutions will limit the sharing of users data with third parties and operate without cross-app identifiers, like advertising ID.
According to the company, Mobile apps as core part of everyday lives, with over 90% of the apps on Google Play being free, offering access to valuable content and services to billions of users and digital advertising plays a key role in making this possible.
A different Approach to ads privacy, bluntly restricting existing technologies
The goal of the Privacy Sandbox on Android is to develop effective privacy and enhancing advertising solutions, whereby users can know that their information is protected, and developers have the tools to succeed on mobile.
Google plans to support existing ads platform features for at least two years, and intend to provide substantial notice ahead of any future changes. This initiative needs input from across the industry to succeed. The company already heard from many partners on their interest in working to improve ads privacy on Android, and more organizations are invited to participate.
Developers can review the initial design proposals and share feedback on the Android developer website. There is plan to release developer previews over the course of the year, with a beta release by the end of the year. With regular updates provided on designs and timelines, so you can also sign up to receive updates.
No comments