Google’s attempts at building social networks is replete with spectacularly failed social networking sites, with some projects that never lived up to its potential, or even those that caused needless angst for its users, and never did quite took off at all.

But still, the Internet giant hasn't given up yet, with Shoelace app - an experimental social app that is meant to connect users more like actual shoelaces by engaging in those activities they share in common.

Shoelace is developed by Area 120, Google’s brainchild company that is saddled with experimental projects, which is also behind apps such as Uptime, Shortwave, Touring Bird and Supersonic, among others.

Albeit, the Shoelace app is currently open to users in New York City, United States only as invite-only, and available on the Play Store and Apple App Store. The app functions more as community driven and interest based hub allowing users to look up activities and events in the given area. It will notify users if their interests are within the listed activities and help them to meet new people with same interests.

They can also create own events on Shoelace and invite people who share same interests, making it easier to get along with each other in the process. And perhaps, the Shoelace app will eventually become available for all soon, but like every other experimental projects there are also likelihood it may not see the light of day!

No! Google hasn't given up on own Social Network, experimenting with Shoelace App



Google’s attempts at building social networks is replete with spectacularly failed social networking sites, with some projects that never lived up to its potential, or even those that caused needless angst for its users, and never did quite took off at all.

But still, the Internet giant hasn't given up yet, with Shoelace app - an experimental social app that is meant to connect users more like actual shoelaces by engaging in those activities they share in common.

Shoelace is developed by Area 120, Google’s brainchild company that is saddled with experimental projects, which is also behind apps such as Uptime, Shortwave, Touring Bird and Supersonic, among others.

Albeit, the Shoelace app is currently open to users in New York City, United States only as invite-only, and available on the Play Store and Apple App Store. The app functions more as community driven and interest based hub allowing users to look up activities and events in the given area. It will notify users if their interests are within the listed activities and help them to meet new people with same interests.

They can also create own events on Shoelace and invite people who share same interests, making it easier to get along with each other in the process. And perhaps, the Shoelace app will eventually become available for all soon, but like every other experimental projects there are also likelihood it may not see the light of day!

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