The “dynamic email” feature brings enhancement to Gmail by eliminating the need to open separate tabs in order to accomplish a task, just like the dynamic replies that pops up in response to received messages.
While the dynamic email feels somewhat like an extension of dynamic replies, or rather the autocomplete functions available in Google Search, it works by directly embedding a small portion of the web into Gmail pane, in order to automate some tasks.
The feature works as follows, if for instance a collaborator comments on a line in a sales pitch, you'll be notified via Gmail to take action, but instead of been forced to open a link to the document, you can simply add a comment directly in the email, and the comment will be automatically added to the document.
Google commenced the roll out on Tuesday, and for those using the email app to access Gmail, the dynamic email functions won’t be available, instead they’ll see a static page, though the company has promised extending the feature to the mobile app soon.
Albeit, there are many partners to the dynamic email service and also advertisers, which include: Booking.com, Despegar, Doodle, Ecwid, OYO Rooms, Pinterest, Freshworks, Nexxt and redBus.
The partners bring such features as for example, Pinterest will send a list of trending pins, which you can add directly to your boards on the platform via Gmail. And OYO Rooms bring listing of suggested rooms including the ability to hover over photos in the email to see characteristics of the particular room, or even launch new pages right within Gmail.
Google, however claims that every partner in the dynamic email service undergoes a review, and Gmail users can opt out of the dynamic email if they're not comfortable with it, and revert back to the static page.