In today's world, blogging has become an essential part of not only keeping oneself-busy but also a marketing tool and a great strategy to make money online. With fresh new posts on your website like a breath of fresh air for your business and at the same time, a big help to search engines.
Every time a new post is up that covers the popular topics on your website, as people use search engines to find out about nearly everything, your writing not only helps the search engines but also the searchers, thus the search engines send traffic to your website for the related queries.
And people visit your website with hope to get a solution for their queries and hence every time when you post a new entry you strengthen the bond with your followers and visitors.
All businesses want to stand out from the crowd and blogging is one of the best ways to do it. To stand out of the crowd, you need to use some techniques that could help you boost your website search engine optimization (SEO) results.
SEO serves to increase traffic flow to your website, and the optimization gets better through your posts or blogs, so the more you post the better chances you can reach more people.
As websites are updated on a regular basis, they are loved by search engines because nobody likes old and outdated information, and not only would it cause irrelevant answers but also obsolete data thus resulting a drop in the traffic. The websites that are useful are ones that are updated every day or at least on a weekly basis.
There are many points that help to keep your website in the limelight with search engines and to be #1 in the result is the need to keep on improving the quality of your blogs. This can be done by taking care of some little issues and adding some bits and pieces here and there on your page.
It is advised to use professional tools like Google Keyword Planner to find the most searched keywords matching your blogging niche, and incorporate them accordingly (with proper keyword density) to further enhance the searchability and quality of your content.
Now lets us discuss some of the important tips below that could help you make your content perform better:
One is not Enough
Nowadays, we need everything at our fingertips, and we expect not only one-word answer or one-page approach, but a complete encyclopedia to be present in one single click. This need of users is also taken up by search engines especially Google where they prefer sites that give complete in and out details about the related topic all compiled in a single source.
These search engines have made a pattern that only shows those websites in the search result that cover the topic in a holistic manner.
This method not only attracts human reader but also shows the worth of your website to Google that you have a full command on the subject you are writing, and hence the search engine crawlers find it justifying to promote your content.
Creating Sub Topics as Internal Links
While back in school or high school we learned the importance of subtopics or subheadings, they are a great way of making your reader wish to read under it in detail. In blogging world subtopics and subheadings are a way to interconnect different pages of your own website that you think can be interrelated in any way, even in smallest manner. This approach will catch more eyes and will help to stay on the search result.
Keywords and Images with Backlinks
You should know your subject in and out in such a way that no one else knows,and you can describe it in such a manner that reader will be left in a hypnotic state, without they detecting that your article has any such words that can be called as ‘keywords’. Keywords are those simple or popular words that people use when putting up their query on Google. A good blog always has keyword incorporated in its text in such a strategy that it seems like an essential part of it.
Same goes for images, as it’s a very common human psyche that we are attracted to high-quality images with a great background. We can use these images as a mean to redirect our readers to our internal pages as well as external pages. Another very important aspect is providing backlinks to keywords or images. These backlinks help search engines to detect your blog or website as a part of given query.
Inbound linking is something that we cannot forcefully apply to our own website,but we can take such steps that encourage other websites to inbound with our website. To ensure this approach we need to make a routine of adding in details to our website topic and consistently produce fresh elements and posts.
So, the conclusion is that these best practices, as outlined by the Dissertation team, can be taken on a faster pace if we concentrate on social media marketing with such dynamic and encouraging contexts that leave our target audience and competitors in a state of awe.