Autonomous Search: What Is Involved?

Search innovation has perhaps taken a center stage on the web and internet marketing in particular, suffix it to mean that the future of internet marketing rests on the implementation of robust search technology. The internet search giant, Google, indeed occupies the center stage in the present scheme of the latest innovations coming to internet search services.

The entrant of Google Instant, is now been adopted into the mainstream of general search experience as Yahoo have already followed on the heel of Google as it introduces what it called 'Search Direct'.

However, Google's obsession for instant information may perhaps require a more robust predictive and accurate search input for prompt promotional preference - a quest to make information available even without search, given an enabling environment and circumstance.

Autonomous Search, invariably contextual discovery, is a search technology whereby search engines suggest search results such as cinemas and restaurants based on users preference indicated from their search history. It involves bringing internet search to the mainstream of the mobile web, albeit, requiring a smart device and incorporates Near Field Communication (NFC) and Geolocation technologies.

Google is working towards making the search innovation a reality. However, privacy concerns again is brought to the fore, as to what level of users data will be involved in the search service. What privacy measures will Google provide?
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