Mozilla has been busy redefining its approach to ad blocking tracker to avoid breaking websites and keep advertisers from following your online activities, as Firefox 63 make debut with enhanced tracking protection.
While the tracking protection originally debuted in Firefox 57 as an option to block advertisements, with the intent of entirely blocking trackers from following its users as they surf from site to site.
Firefox new tool called enhanced tracking protection, is rather a little step-down on its earlier approach of keeping websites and advertisers from tracking its users online activity.
According to Peter Dolanjski, Firefox product manager, it more surgically targets the problem of cross-site tracking without the breakage and wide-scale ad blocking which occurred with the initial Tracking Protection implementation.
As most websites track you through cookies placed on your computer or mobile phone, the cookies can also serve a handful of other good purposes like remembering your language preference or the last time you visited an online store, what was added to the shopping cart.
But still, cookies can really be a huge privacy nuisance, as it also record your identity and help advertising companies to track where you've been around the web.
Mozilla has sort to bridge the gap with Firefox 63 preferences, where you'll now see a section for handling third-party cookies, that is if you enable ad blocking, there are two options of blocking trackers or blocking all third-party cookies, to help users to better safeguard their personal information.