Newsgator - publisher of popular RSS readers FeedDemon and NetNewsWire, has concluded plans to merge with Google Reader. Its RSSFeeds online service will cease on August 31, according to an official announcement - thursday. Along with Google Reader synchronization for FeedDemon, NetNewsWire, and the NetNewsWire iPhone app, Newsgator will discontinue Newsgator Online, Newsgator Go!, Newsgator Inbox, the Newsgator browser toolbar, and the desktop notifier.
Newsgator recommends that those using blogroll, ratings or headlines features to remove them from any Web site they're used on by August 31. However, the shared clipping feature will transition into Google Reader's analogous feature. It also recommends that all FeedDemon and NetNewsWire readers upgrade to the beta builds before August 31, since only those latest versions contain the Google Reader Sync option.
Newsgator switch as viewed by analysts points to growing emphasis from the company on their enterprise-based business.