eBook: Definitive Guide to Mobile Marketing

Posted by John Onwuegbu | Monday, August 03, 2015 | |

Mobile devices (smartphones and tablets) have become an integral part of our lives, that most people sleep with their phones next to their beds so they won't miss a thing. While Mobile marketing is marketing done through the mobile platform, or otherwise, marketing carried out through a ubiquitous network to which consumers are constantly connected using a personal mobile device.

Mobile is perhaps the most personal channel that exists - as it's always available and right in someone's pocket, or next to their bed, and gets checked consistently throughout the day.

In fact, a recent survey in U.S. shows that about 44% of cellphone users sleep with their phones. Mobile marketing can provide customers with time and location based, personalized information that promotes goods and services, which makes marketing on mobile incredibly powerful.

As a marketing channel that commands plenty of dedicated attention, it's vital that marketers understand how to effectively market on mobile.

The mobile platform is a great tool that can help make selling of goods/services much more faster and easier. Don't be left-out on this huge potential marketing channel, request your Free Guide now.

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How Facebook's new Security Checkup feature works

Posted by John Onwuegbu | Saturday, August 01, 2015 | |

Facebook has announced a new feature, Security Checkup, to help users in identifying and enabling the various optional security settings in a much easier way. The service which started roll-out on Thursday will among other things allow users to automatically logout from long-used devices, and to set alerts for suspicious login activities.

When fully integrated, finding the security checkup function would be a snap as it's going to be positioned at the top of the news feed for the next few weeks.

Otherwise, you can visit the Checkup help to try to access the new security check feature right now, or wait until you are prompted when you log in on desktop.

The process only takes a few minutes, and it's worth it, perhaps you use a lot of apps or are in the situation of logging into your account using public computers, simply click on the different sections to see login activity logs and possibly reset your password.

The list includes browsers and apps you're currently logged in to, but haven't used recently, then clicking on Logout of all, Facebook will terminate the sessions. And If you don't have account activities notifications enabled, you'll have the option to enable them using the Facebook app, and your email address or phone number.

The service is only available on desktop for now, but with so much activity on mobile, Facebook will definitely be prepping the smartphones launch soon.

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Windows 10: Microsoft's Sneaky Pry on Users' Privacy?

Posted by John Onwuegbu | Friday, July 31, 2015 | |

Microsoft's newest operating system, Windows 10, is no doubt generating heated debate as concerns users' privacy, with some privacy advocates recommending total opt-out from the service. The "unusual" free upgrade to Windows 10, is perhaps marred by sneaky privacy policy, which has lead to unsettling speculations.

Albeit, the company is already notorious in secretly collecting users data through stealthy tracking activities, the latest move is even more profound as to the level of users' information involved.

According to Microsoft, “We will access, disclose and preserve personal data, including your content (such as the content of your emails, other private communications or files in private folders), when we have a good-faith belief that doing so is necessary to protect our customers or enforce the terms governing the use of the services.”

Beyond that, even things like users' browsing history, bookmarks, passwords and Wi-Fi access details are also included in what you must give-up to Microsoft with the new policy.

Asides this, Microsoft's digital assistant, Cortana, also learns about you by collecting data about such things as your music, alarm settings, whether the lock screen is on, what you view and purchase, your browser and search history, and more.

While some settings are outside users' control, there is a way to deactivate the automatic sync option, which is activated by default. Simply go to settings and finding “Sync your settings” in the Accounts tab to deactivate.

Although much of this is structured to improve the quality of the service, but the fact that all is tweaked to the tech company's taking greater control over users personal information, is something to really worry about.

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Special Report: Who's Using Cyber Threat Intelligence?

Posted by John Onwuegbu | Thursday, July 30, 2015 | |

In the wake of the recent Hacking Team's breach which exposed customer data, software code, internal documents and emails, enterprise IT more than ever before, are up on their toes in visualizing potential attacks and threat intelligence.

The “commercialization” of malware, with attack kits available on underground forums for anyone who wants to perpetrate such attacks, is a growing concern in this regard.

In the most recent years, we've seen a disturbing trend - attackers are innovating much faster than the anti-malware industry.

As more and more attacks occur, however, the likelihood increases that some organization or group has seen the attack before.

The report on Who's Using Cyber Threat Intelligence, aims to explore how attackers reuse malware and command, control protocols and methods, adapting over time to keep ahead of the anti-malware industry and security professionals, brought to you by ThreatStream. Request your FREE copy now!

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Review: EaseUS One Click Go Back to Windows 8.1 from Windows 10

Posted by John Onwuegbu | Monday, July 27, 2015 |

It’s no longer news that the long awaited Microsoft Windows 10 operating system will be publicly available on July 29, and definitely most users are planning on early switch to the new OS. But eminently, during or after such upgrades, people tend to encounter some problems which will force them to go back to the previous version.

Most users don’t know how they can go back to Windows 8.1 from Windows 10, considering all the techie twists, it appears almost a herculean task for many.

And to make the downgrading job easier, this page will introduce you how to backup and restore Windows 8.1. Learn the solution, and then you can do Windows 10 upgrade job with no hesitation.

EaseUS free system go back software is a program that you can rely on to backup and restore your Windows system with only one click.

It makes the process of going back to windows 8.1 from Windows 10 effortless and possible whenever you have a need to without the supposed associated hassles.

The process is completely a no-brainer, simply launch EaseUS System Go Back Free and click "Backup System" before Windows 10 upgrade. It will quickly start to backup your Windows 8 system, which may take a little while. When the backup job is finished, you can find the backup file in D:\My Backups\EaseUS_System_Goback.

Then, when you need to revert, just launch EaseUS System Go Back Free and click "Go Back" and you’re as good as you never migrated from Windows 8.1 to Windows 10 in the first place.

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How Api.ai Smart Up your Apps with Speech Recognition

Posted by John Onwuegbu | Friday, July 24, 2015 |

The era of Artificial Intelligence (AI) is finally here, now every smartphone down to the tiniest IoT device, even your Home systems come with some form of voice-enabling capabilities, giving rise to the term smart home and apps.

Technological developments have literally put the world into our palms, with amazing ease and magical sophistication, making rare innovations a reality, which before now were pronounced impossible.

Api.ai is one of the latest technologies that introduce speech recognition capabilities to your smartphone or tablet and lets you interact with your device like a personal assistant.

Though it sounds a bit Greek and Latin together, API.AI speech interface is much easier to use. And if you are an app developer, this is an absolute delight to work on, effortlessly you can enable voice commands and make your app a big hit.

Below are few simple steps for you to follow:

  1. First, implement the API for your application, which takes just a few minutes depending on project requirements.
  2. Once implementation is done, the process is quite simple and easy to follow.
  3. Select what objects will interact and work on your app.
  4. Give a description about the objects.
  5. Create actions and scenario to work on.
  6. And finally, apply the commands into your application or web service, then confirm, with a few checks the technology is embedded into your apps.

Endless Possibilities With Voice Enabled Apps

Voice commands allow us to visualize our smartphones or tablet as personal assistant. But, there are lots of options with the voice enabled apps. Still curious what this API.AI is used for?

Below are few of the possibilities of this app enhancing technology:

  1. Enables voice command for any type of application ranging from smartphones to smart televisions and even smart homes.
  2. Robots or even wearables like smartwatches can also use this technology.
  3. Absolutely flexible, you can use this across any operating system.
  4. Cross platform means it works across Unix, Python, and even day to day web apps.
  5. Around 11 languages currently supported.
  6. It is a one stop solution for voice recognition, natural language and even text to voice options.

Will This API bore a hole in your Pocket? Find Out How Much It Would Cost You – You will be Amazed!

Depending upon your requirements for the API, there are different sets of packages for different requirements. However, you're allowed to download the free version and use it endlessly.

But, if you have a commercial app and want to use the API for business, there are 2 choices for you: Pay a specific amount for each request you make, which amounts to 0.003 cents per request. Or a Shared Revenue Program – For this you need to contact another developer and make a shared deal.

There are enough start up plans to let you try and experiment at a cheaper cost. With number of queries increasing or as per demand, more flexible will your payment be through different plans customized for your benefit.
The advantage is, as your app gains popularity, you can add up features to your app with its advisory council or even by your own ideas.

What's The Bottom Line Of API?

It is a proven fact that anyone will enjoy the power of voice more than giving inputs through typing words in their smartphones or tablets. API.AI is greatly and widely acclaimd for those extra benefits that it provides users. And when you choose to develop your website or app with API you are sure never to regret your choice.

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EXCLUSIVE: The Ultimate Marketing Automation Glossary

Posted by John Onwuegbu | Monday, July 20, 2015 |

Sometimes, it sounds like marketers are speaking another language, especially when using terms associated with newer forms of marketing like "internet marketing" or more generally e-marketing, online marketing, or digital marketing.

It gets even more complicated with non standard terminologies associated with specific tools and platforms.

If you are confused by all of the technical jargon and confusing terms that are used in Internet Marketing then you're at the right page.

Sort your way through the marketing automation jargon by getting to know the marketing terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua. Learn how to speak "marketing automation" with the help of this cheat sheet. Request your "Free Cheat Sheet" on the Ultimate Marketing Automation Glossary now.

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