Google pushes +Post ads to all Advertisers

Posted by John Onwuegbu | Thursday, April 17, 2014 |

Google first introduced +Post ads to limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads differs from the conventional "social ads", instead of streaming ads within Google+, Google will run it across the web, including news portals, blogs or other webpages, allowing brands to reach a larger audience.

It let brands take a piece of their public Google+ content, like a photo or video, and turn it into an engagement ad that runs across the Google Display Network.

The conventional "social ads" as implemented on sites like Twitter and Facebook, usually tagged "sponsored" content, sandwiched between posts from friends are what users have become accustomed.

Now, users will soon start to see new ads that look like posts from Google+, but outside of the social network.

+Post ads have been made available to all advertisers who meet a minimum of 1,000 Google+ followers.

The +Post ads is kicking off with two new features - promoted Hangouts on Air and automatic post promotion - to help brands create compelling ad experiences and make it easier to extend the reach of their social content.

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Heartbleed Bug: What You need to Know?

Posted by John Onwuegbu | Friday, April 11, 2014 |

Heartbleed Bug is a vulnerability in the popular OpenSSL cryptographic software library underpinning major sections of the Web, which potentially exposes data supposedly encrypted from various sites. It allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet.

Robin Seggelmann, the coder, admitted that he "missed the necessary validation by an oversight."

The code in question was originally intended to enable a function called Heartbeat in OpenSSL's Transport Layer Security, which exchanges a packet of random data between your computer and a server to confirm they're connected.

Hackers, thereby can manipulate their computer to lie about how much data is in the original packet, allowing the server to give out the packet with data pulled from its memory before sending it back.

The Fixed OpenSSL has been released for Service providers and users to install the fix as it becomes available for the operating systems, networked appliances and software.

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Microsoft finally Opens up WinJS as Open-source Software

Posted by John Onwuegbu | Thursday, April 03, 2014 |

Microsoft has been strongly trailing the path of openness on the web, lately. And for no obscure reason, than the repeated success stories of the likes of Google with Android, proving beyond doubt that open platform has its great benefits.

And today, Microsoft took a rather foreseen step in opening up the source code of the Windows Library for JavaScript (WinJS) under the Apache 2.0 license as an Open Source project by MS Open Technologies, according to Windows blog.

WinJS is a JavaScript library that was first created for Windows 8 to enable first class, native-quality experiences in Windows Runtime apps using familiar web technologies like HTML, CSS, and JavaScript.

WinJS becoming cross-platform means that web developers can now take advantage of high-quality controls and infrastructure to expand their reach beyond Windows to the web and non-Windows devices. Extending WinJS to other browsers and devices beyond Windows further extends their reach and allows them to bring the personality of Windows apps to the web without rewriting code or learning new skills.

The new WinJS is now live, give it a try by going to the Try WinJS site in your favorite browser, view and edit code, and check out the results.

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Special Report: History of Cryptography

Posted by John Onwuegbu | Tuesday, April 01, 2014 |

Internet as an insecure channel for exchanging information with a high risk of intrusion or fraud, such as phishing, is no longer the predominant notion with the present encryption revolutions. Encryption is the process of encoding messages or information in such a way that only authorized parties can read it, which invariably reduces the likelihood that an intruder will be able to read the data.

This special report presents a brief history of cryptography and how encryption-related technologies have evolved and will continue to evolve as well as the measures Internet users should consider when implementing modern encryption.

The development of cryptography, paralleled by the development of cryptanalysis (breaking of codes and ciphers) and the discovery and application of frequency analysis to the reading of encrypted communications represent a changing point in history.

Download the free whitepaper for an easy to understand history of cryptography, and the different methods that have been used to protect the transfer of data.

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Twitter adds new Mobile Photo-sharing features

Posted by John Onwuegbu | Thursday, March 27, 2014 |

Twitter has announced new mobile features which includes: photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet. And also share a series of photos that automatically create a collage.

Additionally, both photo-tagging and Tweets with multiple photos will display in Embedded Tweets.

The ability to upload multiple photos started to roll out yesterday on iPhone, and is coming soon to Android and twitter.com. Meanwhile, Twitter users have been availed control on who can tag them in a new section in the security and privacy settings.

Albeit, Twitter's social networking model was not built around photos, it has gone ahead to adapt to what users wanted. Whether you’re on iPhone, Android or twitter.com, you can now view Tweets with multiple photos.

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Special Report: Facebook Commerce Index Q4 2013 for Retailers

Posted by John Onwuegbu | Tuesday, March 25, 2014 |

Facebook has continually provided updates to users, which invariably influence the way retailers manage their pages on the social network. And its recently announced enhancements to its platform that give users more freedom and flexibility with the way they share contents, holds more promise and challenges ahead for brands.

This special report unveils the secret sauce of the most successful retailers on Facebook, big and small, and across verticals.

The Q4 2013 Facebook Commerce Index (FBCI) report tracks US retailers’ Facebook pages, analyzing their growth over the past three months and the methods they used to achieve these results. Also, highlighting recent Facebook changes as they apply to retail brands.

Download the "Facebook Commerce Index Q4 2013 for Retailers" now to learn how you can craft powerful social marketing campaigns that drive awesome results.

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HTTPS-only and 99.978 percent availability for Gmail

Posted by John Onwuegbu | Friday, March 21, 2014 |

Google has tightened its web-mail encryption by eliminating HTTPS opt-out option, citing the need to protect users from government cyber-spying. Gmail has supported HTTPS since its debut, and while in 2010, Google made HTTPS the default option for all users.

Starting Thursday, Gmail will always use an HTTPS connection when you check or send email, according to the official Google blog.

That means that no one can intercept your messages as they go back and forth between your device and Gmail’s servers, irrespective of whether you're using public WiFi or logging in from public computer, phone or tablet.

Additionally, every email message you send or receive, is encrypted while moving internally. This ensures that your messages are safe not only when they move between your device and Gmail's servers, but also as they move between Google's data centers.

The move is seen as Google's effort to ensure that Gmail users does not fall victim to governments' surveillance that's reported to be on the rise. The security boost from using HTTPS, however may sacrifice performance by increasing latency to a certain degree as noted earlier by Google.

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