eBook: iPad For Dummies (usually $6.99) FREE for a limited time!

Posted by John Onwuegbu | Thursday, October 16, 2014 |

The iPad, a line of tablet computers designed by Apple Inc., was first released on April 3, 2010; while the most recent iPad models, the iPad Air and second generation iPad Mini, were unveiled on October 22, 2013 and subsequently went on sale November 1 and 12, same year respectively.

It combines the best of your favorite gadgets features: iPod touch, MacBook, and e-Reader, into one ultra-modern portable touch device.

The iPad comes handy; for sending e-mail and surfing the web to taking pictures, watching and recording videos, playing games, downloading apps, and so much more. Your e-mail, photos, music, eBooks, and games are just a touch away with iPad.

The fun begins right here with this friendly Dummies guide; Portable Edition - eBook (usually $6.99) FREE for a limited time!

Use this portable guide for getting started on advanced features like: Magic touch — navigate the multitouch screen, use the onscreen keyboard, and e-mail and surf the web with just the touch of a finger. And All those apps — download the latest apps, keep them up to date, and indulge your interests with games, e-books, and more. Request your complimentary free eBook on the iPad for Dummies now.

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The methods for generating leads typically fall under the umbrella of marketing, and may include both paid or non-paid sources such as organic search results or referrals from existing customers. SMBs strive to generate "quality" leads which is usually determined by the propensity of the inquirer to take the next purchase actions.

Recent study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation accounting for over 90% of leads.

Act-On delivers the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.

The research factors 4 key action items for marketers and sales teams with intent for success, and paired with lead management to move leads through the purchase channel. Request your complimentary copy on " Lead Generation and Management for SMB Sales and Marketing" for Free now.

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Windows 10: Convergence of the Desktop and Mobile platforms

Posted by John Onwuegbu | Tuesday, October 07, 2014 |

Microsoft unveiled its next generation operating system, Windows 10, against the expected numbering continuum - skipping 9 to 10, with supposed integration of the new OS across desktop and mobile platforms, as well as Internet of Things (IoT) devices.

Even as analysts have predicted the future Internet as "an evolving convergent Internet of things and services that is available anywhere, anytime as part of an all-pervasive socioeconomic fabric, made up of converged services, and shared data", Windows 10 represents a whole new generation of technology in that aspect.

Windows 10 will deliver the right experience on the right device at the right time, and it will be the most comprehensive platform ever, stated Terry Myerson, VP of the OS group at Microsoft.

Microsoft's biggest challenge, however is likely to be in developing an entirely converged desktop-to-mobile cum everything-else platform as related to integrating the experience and functionality of applications between desktop and mobile platforms.

The company have planned a converged application platform for developers, across all devices, with a unified application store. But, given the claim that a unified operating system can operate any application across any device; the user experience may be anything but seamless.

For now, what is sure is that Microsoft is keen to create a consistent user experience across every device.

Windows 10 "technical preview" will allow PC users to experiment with new, and carried-over Windows functions, and submit feedback/suggestions before Microsoft commits to a specific release date. You can join the Windows Insider Program to download the Windows 10 Technical Preview and try out features like the new Start menu, multiple desktops, snap enhancements, and others.

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In this age of information technology, there are those people that only want to work on a Mac computer and others that feel more comfortable on the Windows server, albeit information is not easily shared between these two servers.

While many people feel somewhat comfortable using both kinds of computers it becomes hectic when employees or students need to flip back and forth between both computers.

iRAPP allows users to remote their desktop between both servers. And information is not lost between the two servers and people can cut down from two computers to one. It doesn't stop there, you can also access all the information that you need for work on your iPad, iPhone, and Android products.

To better explain this checkout the whiteboard video above. Now you can feel comfortable using the computer and server that you're used to while accessing the information that normally cannot be accessed on that particular desktop computer.

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Special Report: 7 Ways the Mobile Consumer Changes Everything

Posted by John Onwuegbu | Monday, September 29, 2014 |

It's no longer enough to think of consumers as online vs. in-store, as the mobile shopper is neither and both of these, and becoming the norm rather than the exception. The trend of shopper's mobile usage in research and buying is exploding.

And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don't. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate.

Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices. Its continuing adoption is driving not just consumer behaviors but also business strategy.

Learn about the top mobile transactional activities and how they’re expected to evolve in the future, along with gaining deeper insight into how to market to developing mobile economies. Download your free copy today.

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Shellshock flaw hits Mac and Linux Systems

Posted by John Onwuegbu | Friday, September 26, 2014 |

Shellshock flaw is found in the bash functionality that evaluates specially formatted environment variables passed to it from another environment, and was reported to Red Hat by St├ęphane Chazelas, an Akamai security researcher. The flaw in the Unix Bash shell, leaves Linux systems, Mac OS X, routers, and other devices vulnerable to attack.

The trigger lies in old Shell Shock, and apparently has been lurking in the Bash shell for years.

It allows attackers to run deep-level shell commands after exploiting the flaw, even as certain services and applications allow remote unauthenticated attackers to provide environment variables. An attacker could override or bypass environment restrictions to execute shell commands.

The true danger lies in the fact that a larger chunk of the web-connected devices, servers, and other web-service infrastructures run on Linux distributions equipped with the Bash shell, though many embedded devices don't actually use it. However, its direct impact appears somewhat slim if you apply standard security precautions.

Red Hat has promptly released a patch for its Linux distributions, albeit the patch is incomplete, and vendors like Akamai have issued advice on how to mitigate the problem. Meanwhile, Apple is yet to issue a fix for Mac OS X.

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Special Offer: The Social Media Pocket Guide

Posted by John Onwuegbu | Sunday, September 21, 2014 |

The Social Media Pocket Guide, which includes 15 big media and brand examples can help your team stay up to date on today's social realities. From real-time marketing to social TV and more, the Pocket Guide provides a broad overview of social media's evolution.

It's packed with fresh strategy inspiration from 15 different global brands and media properties, including current themes like pay to play, digital integrations, social TV, and more.

If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you in engaging, bite-sized nuggets. Also, breaking down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing.

Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride.

Find out how today's best social brands are reaching their goals - and you too can. Get the offer now by downloading the Pocket Guide free.

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