Facebook followed suit by adding camera filters and masks, just like its on Snapchat app, and even partnering with brands for themed lenses.
With Facebook news feed now much different, bringing Stories from friends in a horizontal scroll, and as a visual diary separate from your main news feed that disappears after 24 hours timing.
And for those who don’t want to add a photo or video to their story, can send it directly to a friend or a group with Facebook’s Direct messaging feature. Facebook’s new Direct messaging feature is a spun off its messaging functionality, Messenger, and now Facebook is adding the new chat functionality back to the app.
The feature has since been added to Instagram, WhatsApp, and Facebook Messenger, giving its billions of users yet another way to broadcast their lives to the world.
Albeit, Facebook may not kill Snapchat altogether, but it just gave its billions of users less reason to tryout Snapchat after all.
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