Charities, like the rest of us, have had to move along with the media revolution in order to keep themselves noticed, and the Internet has, in most cases, become many charities’ main source of marketing, and a hub for fundraising and donations.
While in the past they may have relied upon paper leaflets, posters, and by word of mouth, the Internet allows charities to pool far more resources than ever before; a wealth of information from numerous sources, videos that illustrate causes and campaigns, buttons for making donations and sharing fundraising ideas, and communities dedicated to a single cause are all helping to pull many charities into the future, as well as ensuring they gain our attention today.
Why the Internet is an essential tool for charities?
The Internet provides a ready-made platform for promotion, and applications such as Twibbon enable us to support our favorite causes in the most public of ways, with a sticker on our profile pictures and pages. As well as increasing the amount of resources on offer, the Internet can also expand a charity’s reach far beyond the local community; SEO isn’t just useful for online retailers, after all.
Without the internet, many charities would simply struggle to keep up with their counterparts; if the information isn’t online these days, it will simply pass most of them by. And keeping up with these daily digital advancements, charities place themselves in a better position to grow and develop in our hearts, minds, and on the webpages as well.
The importance of the internet for charities on a global scale
As the saying goes that “charity begins at home,” that is equally true of our access to many charities online. We are far more likely to have heard of causes close to home than we those overseas, and it can be difficult to raise funds, and donate to charities for which we have little understanding; the internet, however, is fast bridging the divide. Charities in Africa, for instance, can find it particularly difficult to compete with those from western world, yet they rely on global support and foreign funding to simply exist, sometimes far more so than national charities that have access to government funding or expensive marketing campaigns.
The Gede Foundation, which was founded by Jennifer Atiku in 2002, has a particularly compelling cause for us to support, and it is only due to the internet that many people will have heard of it. This worthy cause is dedicated to eradicating the stigma of HIV and AIDS, as well as breaking other taboos, supporting those affected by HIV/AIDS, striving to research, and encouraging the government to research treatments and cures.
Its cause is a global one, and is not just relevant to Nigeria, the country in which it was founded; due to the internet, and its ability to communicate on a global level, people outside of Nigeria are now talking about the Gede Foundation, and are recognizing that the stigma of such diseases really does exist, even on our own doorstep. In addition, Jennifer Atiku and her expanding team are able to share details of their research network, their various programs, and appeal for further assistance.
The internet really does shrink the world, much to the gain of charities in the furthest reach. It is, therefore, absolutely essential for charities to make their online presence felt, perhaps even more now than ever before. As the ways in which we discover information changes, so too do the ways in which we support charities and donate to causes close to our hearts; only by staying current, and keeping information within easy reach, can charities, particularly those miles from our doorsteps, hope to gain our hearts.
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