According to the company blog post, Snapchat was missing an important part of conversation: presence, knowing you have the full attention of your friend while you’re chatting.
Hence, the introduction of "Chat" to notify users when a friend is online, allowing them to start live video chats with the press of a button. While, messages viewed by both you and your friend will be cleared – either of you can always tap or screenshot to save anything you’d like to keep.
The new service will be launching with Android and iOS, and is seen by analysts as most requested features by Snapchat users. Albeit, the new features are commonly offered by its competitors, these are the must-have features in order for Snapchat to retain its users, and also to acquire new ones.
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