About 75 percent of Pinterest users comes via its mobile apps, stressing why a mobile-first search tool is essential to the visual pin-board’s future.
With Pinterest's ever-growing user-generated contents, it's become increasingly difficult to find what you're searching for, or useful contents amidst the massive pool of information. Therefore, the need for a search engine that's more about exploration and discovery on the social platform becomes pertinent.
The roll out of the new feature started last night for users on its mobile app, iOS and Android, while the possibility that it may land on the desktop platform remains high.
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