Yahoo partners with Yelp to deliver locally relevant contents

Yahoo has signed a partnership contract with Yelp to deliver local contents in search results according to a WSJ report. The partnership is to bring Yelp’s crowd-sourced reviews to serve similar results as the information cards Google places at the top of its own search results.

The report credited to a Yahoo insider, reveals Yelp partnership that will lead to the integration of Yelp's listings and reviews of local businesses with the search results on Yahoo.

The embattled tech giant has been on the verge of a comeback to core algorithmic search technology, and may possibly mean a line drawn about the Microsoft partnership. Yahoo as at December 2013, holds just over 10.8 per cent of the online search market, compared to Microsoft’s 18.8 per cent. While Google still maintains a massive lead of about 67.3 percent.

Albeit, the company has not yet made a public announcement on the purported partnership, Marissa Mayer, Yahoo's CEO reportedly hinted at an employee meeting Friday about incorporating Yelp's listings and reviews of local businesses.

The deal specifics, however, are still unclear and seems to outsource Yahoo's local search efforts to Yelp, which service may be launching as early as next couple of weeks.
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