Semantic Search: Google adds Website's background Information

Google is currently implementing tremendous changes in its search results along the semantic search technology, Knowledge Graph, and will now incorporate site's owners information, including origin and founding history along the search results.

The Knowledge Graph feature roll-out which started yesterday, will provide background information on the person or organization behind any Website listed in the search result page and possibly affords another level of authentication to results and help cut down on exposure to malicious sites.

This extra information will be available when a site is widely recognized as notable, and when there is enough information to show or when the content may be handy for users, according to the official Google Search blog.

Google has equally promised to implement more relevant site data from the Knowledge Graph to the search results page in the coming days.
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