Google had earlier made known its decisions to bring comparative privacy options to users and implement a solution on its advertising systems as well. The "Do Not Track" feature, albeit, helpful in targeted advertising, appears exploitative to some segment of internet users, who maintains that choice to opt-out needed to be provided.
Advertisers, however, have expressed concern as to the actual implementation of the tracking restrictions, citing that it will thwart efforts to target advertising.
Before now, Google Chrome had remained the only major browser that did not implement the "Do Not Track" command. Mozilla first introduced the privacy mechanism in Firefox early 2011, with Opera and Internet Explorer later joining the train.
The privacy settings have been implemented in the Chromium developers channel and will be available in subsequent versions of Chrome.