Yahoo Search Alliance With Microsoft

Earlier in the news, Microsoft expressed intent to acquire Yahoo! Inc., however, a search alliance deal has now been arrived instead as postulated by Questechie. Yahoo announced the search alliance milestone on its official blog on Tuesday, stating that later this week, they will commence transitioning the back-end technology for Yahoo search in the U.S. and Canada (English versions) over to the Microsoft platform - Bing. And the transition will comprise both web and mobile searches.

Microsoft's platform will among other features provide the ranking technologies that generate search results, and on-the-other-hand Yahoo in turn will be responsible for presenting such results on search pages.

Yahoo Search product, BOSS - build your own search service, will continue according to the report, whereas, the Search Monkey service has been discontinued. Instead of having apps developed by application developers, publishers are now required to add enhanced listing information using standard format, before they can be displayed on search results.

Also, paid search transitions begin this week and more information are available for advertisers on Yahoo Search Marketing blog.

However, webmasters still have the option of using Yahoo search explorer for Yahoo listed sites and Bing webmaster central for Bing pages. How the search technology alliance will be welcomed by Google remains a million dollar question.
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