Social Networking And Privacy Concerns

The recent developments across the social networking big-wigs, Twitter and Facebook have called for more caution on the part of users. As Twitter sets to make its vast pool of data available for third parties and its API made accessible to developers, also working on Analytical products for advertisers, what place does users privacy occupy in the present scheme of things?

In the same vain Facebook earlier last week introduced 'Open Graph' - a platform enabling the social networking site and other websites to mesh users information and automatically personalize it for public experience. The Open Graph API enables Facebook and its participating sites to blend their respective users social graph to customize their site experience for individual visitors. And users are opted-in to the social sharing service by default.

The partnership driven service automatically enables a personal and social experience on certain external web-portals. When Facebook users for instance, visits a participating site, the partner website can use the public information available for that user, which includes name, gender, occupation and pictures.

Granting access to raw users data is perhaps not without perils, given the growing concern on privacy issues online. And as such many users will definitely not wish to have their informations publicly disclosed.

The following steps, however, will stem the extent to which your information is made available: Go to> Applications and Websites Privacy settings on Facebook, check for the option 'instant personalization' at the bottom of the page, uncheck 'Allow' box, and then confirm you want to opt-out. Also ensure you effect same changes to what your friends can share about you.

In conclusion, the web have indeed shifted focus to a more connected social hub, where users with real identity occupy the center stage - quoting Zuckerberg, however, failing to quantify and identify the security implications.
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