Google Advances Challenged By 'Bing'

In a New York Post report on Sunday, Google co-founder Sergey Brin, was reportedly upset by the launch of Microsoft's Bing search engine that he called-up for 'urgent upgrades' to Google's service. As the story headlined has it 'Fear grips Google,' could the search giant really feel threatened?

Brin is said to be leading a team of top engineers to determine how Microsoft's search algorithm differs from the closely guarded one Google employs. Though Google representatives declined to comment on the level of Brin's involvement, the fact that the newspaper state his hands-on involvement with a team working to improve search services spells trouble.

According to latest release on search share by market researcher ComScore, Microsoft's search share went up to 11.1 percent last week from 9.1 percent the previous week. The fact that Bing seems to be of particular interest to Sergey is indeed remarkable.
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