Analytics API Beta Now Available For Developers

Google announced that its Google Analytics Data Export API beta is now available. In other words, Google is enabling developers to extend Google Analytics in new and creative ways by providing a standardized platform for integrating analytics data with their own business data.

In a blog post by Nick Mihailovski and the Google Analytics API Team, Mihailovski stated: 'The Data Export API is easy to use and provides read-only access to all your Analytics data. Any data that's available through the standard Analytics web interface is available through the API'.

Actual Metrics, one of Google's partners, has released an Android application that allows users to access Google Analytics from their phones. Another partner, Desktop Reporting, enables users to access Google Analytics from their desktops. MailChimp has integrated Google Analytics into their email marketing platform and ShufflePoint provides a service for adding Google Analytics data into PowerPoint presentations.

In the meantime, for any programming language you want to use you can make requests directly to the API over HTTP and access the data in X M L.