Baby boomers often associated with a redefinition of traditional values; denotes people born during the demographic post–World-War II baby boom approximately between the years 1946 and 1964. They remains the wealthiest, and most active generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time.

The UK baby boomers, as at 2004 held 80% of the UK's wealth and bought 80% of all top of the range automobiles, 80% of cruises and 50% of sundry products.

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