Digital Assets in this context includes electronic documents, audible content, motion picture, and relevant files stored on devices like personal computers, laptops, portable media players, and tablets employed in marketing. While, managing the contents, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize the value of the asset.

Nowadays, customers demand engaging visual content whenever they interact with brands - whether through traditional media such as billboards and catalogs or through mobile apps and websites.

And without the right assets, delivered in the right ways, companies can't be able to effect meaningful, personalized customer interactions pivotal to success.

What are the key considerations for creating, managing, delivering, and optimizing contents? Download this FREE Whitepaper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.