To most small businesses, social media seemed far off that it is treated as an appendage of sorts — a kind of marketing that should be tried only by "experts" in big enterprises. Albeit, traditional marketing tactics such as advertising, referrals, and public relations are still very important, social media tactics have now become a part of everyday marketing's fabric and need to be considered at the strategic level of your marketing decision-making process.

Rather than asking yourself if you should or should not use Facebook or Twitter, the question is: How can Facebook and Twitter help you achieve your marketing objectives?

And it is same as asking how direct mail or having two more salespeople might fit into your marketing plans. From this integrated viewpoint, social media participation can start to make more sense for each individual marketer's needs and goals.

The fact is that social media is no longer marketing's new thing. It's now simply part of the way we do marketing today. Get the FREE eBook on "Let's Talk Social Media for Small Business (Version 2)" and you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.