The term "Content Marketing" is the technique of creating relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive customer action. The content can be presented in a variety of formats; including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, and so forth.

SMBs don't have to have an entire content marketing organization (or budget) to be successful in content marketing.

Joe Pulizzi, Author and Founder of Content Marketing Institute and Werner Mansfeld, President of NetLine Corp, discuss realistic and actionable methods for your company to get awareness, consideration and sales leads using marketing content – without the budget or resources of an enterprise-level organization.

Learn from their combined experience how to take advantage of content marketing for your business, no matter the size. Join Joe Pulizzi and Werner Mansfeld by downloading this exclusive webinar series now.