Special Report: A Marketer's Guide to Analytics

Posted by John Onwuegbu | October 31, 2014 |

Analytics is simply the discovery of meaningful patterns in data through visualization to communicate insight, relying on the simultaneous application of statistics and research to quantify performance. While, marketers may apply analytics to business data, to describe, predict, and improve business performance - analytics can require extensive computation.

This whitepaper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve performance.

It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you can get started and what kinds of tools you need to develop and execute your plans.

You'll also learn about building an analytical framework for marketing that will help you increase response rates, customer loyalty, and ultimately ROI, by contacting the right customers with highly relevant offers and messages.

And deliver the right message by segmenting customers more effectively and better understanding target populations, with decrease in attrition by accurately predicting customers most likely to leave and developing the right proactive campaigns to retain them.
Learn how to use analytics to make smarter marketing decisions and maximize results by requesting your free copy now!