Special Report: Lead Generation and Management for SMB Sales and Marketing

The methods for generating leads typically fall under the umbrella of marketing, and may include both paid or non-paid sources such as organic search results or referrals from existing customers. SMBs strive to generate "quality" leads which is usually determined by the propensity of the inquirer to take the next purchase actions.

Recent study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation accounting for over 90% of leads.

Act-On delivers the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.

The research factors 4 key action items for marketers and sales teams with intent for success, and paired with lead management to move leads through the purchase channel. Request your complimentary copy on " Lead Generation and Management for SMB Sales and Marketing" for Free now.
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