Social media marketing as a growing trend involves efforts to create content that attracts attention and encourage readers to share within social networks, with the goal of gaining website traffic or attention through social media sites.

Nowadays, we're faced with uncertainty as to new opportunities to extend our brand experiences using social media channels.

How do you know if the market will accept your new product - especially in a category in which you are relatively unknown? This special report lays out 4 steps process for using social media data to evaluate your existing brand portfolio and new product concepts.

The industry report on "4 Steps to Drive Your Brand Extension with Social Media" is brought to you by Crimson Hexagon. Download the free white paper to learn how to extend your brand experiences using social media now.