The delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology is a growing trend. And the newest, and arguably fastest-growing channel for directly reaching mobile users, Push notifications, has the potential to benefit both consumers and marketers.

BI Intelligence reported that in January 2013, 29% of mobile users have made purchases with their mobile devices.

Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.

Forrester Research says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Get the detailed "Forrester Report on Mobile Engagement" by downloading the free whitepaper now.