Special Report: Office 365 vs Google Apps

Posted by Unknown | September 29, 2013 |

Microsoft introduced Office 365 to address the critical enterprise challenge presented by Google Apps, which includes data portability and seamless access irrespective of devices used. Google Apps for Business and Microsoft Office 365 are both comprehensive office productivity and communication tools essentially for businesses looking to move over to the cloud.

Moving to the cloud means someone else now handles server and application setup, configuration, and system management, reducing personnel costs and increasing convenience and access for your employees.

But as the two solutions have significant differences; which is Right for Your Business? This special report provides a breakdown of the differences and demonstrates each solution’s strengths.

The breakdown of the differences and demonstrations on each solution’s strengths to help guide decision-makers based on company’s priorities and needs are what we'd be concerned with in this special report series. Download the free whitepaper on Office 365 vs Google Apps now.

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Finally, Here comes Promoted Pins

Posted by Unknown | September 20, 2013 |

Social marketing is taking a huge chunk out of internet marketing budgets, and the notorious visual bulletin board, Pinterest, in order not to be left out in the windfall, is exploring ways to open up the platform to advertisers as it announced plans to launch "Promoted Pins".

Pinterest's great appeal to users, coupled with beautiful interface and compelling contents are what may perhaps endear the social platform to retailers for marketing purposes.

Promoted Pins is certainly a preview on how the company will go about pursuing a scalable revenue generation system, and see how it appeals to its ever growing user base, according to Ben Silbermann, Pinterest's CEO in a blog post.

And the initial test-run will include promoting a few pins in search results and category feeds, which the company has assured will not be obstructive as the usual banner ads we're accustomed. Silbermann, however, promised pinners that the promoted pins will be relevant, and improved based on users' feedback, and of course, no flashy banners or pop-up ads.

The company also assures on transparency by letting users know when a pin is actually paid for. The testing has not started, but will be rolling-out soon.

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Facebook: Gearing up for Video Ads?

Posted by Unknown | September 17, 2013 |

Facebook video ads rumor which has been making round since late July, now substantiating on the hints, the company have gone ahead to announce the test run for the new feature. The TV-styled ads, according to the Facebook Newsroom report, has already commenced with a select group of Facebook mobile users.

The new video feature automatically plays video to users who pause on the box when scrolling through their news feed.

This feature will be limited to videos posted by individuals, musicians and bands with verified pages. And that only videos uploaded to Facebook; not videos posted from YouTube or elsewhere are supported.

The company, however, declined to specify when the video feature will be opened up to advertisers. 

The implementation on desktop is quite different from mobile application, as clicking on video on desktop opens up a new window. While Facebook mobile users who do not wish to watch the video ads can simply scroll through to other items on the news feed.

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Special Report: The New Encryption Generation

Posted by Unknown | September 13, 2013 |

Internet security has become a much debated topic in IT circles lately, with the proliferation of smartphones and tablet devices, keeping tab on who is peeping into your organization database is now a wild goose chase. How enterprises can effectively safeguard their enormous data has gone beyond full disk encryption system, which no longer makes sense in view of the modern and now extended enterprise settings.

As enterprises are turning to encryption as a backstop to prevent corporate and customer information from ending up in the wrong hands, its essential to learn about next-generation encryption and why your organization needs it.

First-generation encryption technologies often deliver less than promised—either leaving critical gaps in security, preventing the legitimate recovery of data or, even worse, encouraging operational compromises that can be exploited. More reasons organizations today need intelligent, multilayered approach to encryption that automatically safeguards data without complicating essential IT and user operations.

This whitepaper series examines the limitations of first-generation encryption processes that often deliver less-than-promised performance, spur user resistance, conflict with operational infrastructure and process requirements, and can even leave data stored in unencrypted locations where it is easily visible to unauthorized users. Download the free whitepaper on "The New Encryption Generation - Closing the Gap" now!

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How Encryption can Eliminate Web Tracking

Posted by Unknown | September 10, 2013 |

The growing trend of web technology vendors persistently tracking users activities online for ads targeting purposes have continued to be debated across different fora. And recently, the NSA was reported to be circumventing manufacturers' controls to access users data on mobile devices, all these pointing to the fact that users cannot rely on vendor provisions in guarding their privacy.

Smart mobile devices have made it almost impossible to maintain effective privacy control online, and the debate as reviewed on the prolific mobile lifestyle blog, Mobility,  posits that the National Security Agency (NSA) can go as far as hacking into these devices to get information, according to documents released by the German news magazine, SPIEGEL.

The report maintains that the issue is not about having access through the companies behind these smart devices, but actual hacking of those devices.

Now, what other options do users have, since smart devices cannot be trusted? Encryption is perhaps the only solution, albeit, not 100 per cent foolproof, as even encrypted messages can be decrypted. However, it remains that the act of deciphering a single word in an encrypted message is a task not many such agency can be subjected.

So, smart security approach is the way out - the data itself should be protected. And to ease the process of the encryption on social networking platforms, BlockPRISM can be availed to cover such social privacy issues.

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Native Experience comes to Chrome Apps

Posted by Unknown | September 06, 2013 | ,

Google's web-based application revolution with its operating system, Chrome as the pivot of the new beginnings, is hitting up the debate over native-application continuum. Albeit, native applications have hitherto shown a better performance rating compared to web apps, innovations coming to the later has demonstrated that equal, if not better feat is possible.

Google had earlier released Chrome Apps Launcher for Windows, allowing users to launch Chrome standalone apps directly from Windows taskbar, even without launching the browser. Now, Chrome Apps have landed on the browser in a near-native experience, capable of working in offline mode, and storing data locally.

The new Chrome Apps can interact with PC hardware as a native app, while still retaining the everywhere availability advantage of web-based applications. Google on Thursday announced the availability of the new Chrome Apps on Chrome Web Store.

Mac users, however, will have to wait till the next version, Chrome 30 to enjoy the new feature, as its currently available for only Windows and Chrome, starting form OS 29.

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Special Report: Your Guide To Pinterest

Posted by Unknown | September 02, 2013 |

Pinterest is simply a 'visual bulletin board', bringing the beauty and power of images to live to convey specific message in the social platform. The project which started around December 2009 has attracted over 20 million loyal users. In fact, a recent report by The Social Habit notes that 21% of social media users have a Pinterest account, and the number just keeps on growing. Forbes calls Pinterest the third most popular social networking site (after Facebook and Twitter).

What is it about Pinterest that keeps users signing up and coming back? The combination of a beautiful interface and compelling content is the key to Pinterest’s success. By providing a way for you to save images to a single web page, Pinterest helps users easily organize and share content.

How many times have you been browsing the internet and come across an image of a product you want to remember?  All the time, right?  Whether you find a great gift for someone in your life, a must-have product for your home, a hairstyle you might want to try, or a recipe that sounds delicious, Pinterest is a great way to save, organize, and share the products and ideas you like (Pin your interests).

Now, learn how to utilize this great social phenomenon in our special report series: "Your Guide To Pinterest" by requesting the Complimentary Guide NOW!

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