The advent of new communication channels has led to more marketing and advertising furore, many marketers are discovering that relying solely on tried-and-true tactics such as broadcast emails, generalized web copy and broad segmentation are producing diminishing returns.

Many companies rely too heavily on generic messaging that only speaks to a small percentage of their contacts.

There are countless ways you can customize email and web content for each person and deliver a fantastic customer experience that will build engagement, strengthen loyalty and boost revenue.

If you are looking to deliver an awesome customer experience to a larger portion of your database? Then this special white paper on "20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience" is for you. Download the free whitepaper now.